NBC NIGHTLY NEWS WITH LESTER HOLT ranked #1 across the board in the first quarter of 2016, averaging 8.85 million total viewers, leading ABC by +46,000 and CBS by +1.6 million (+22%). The NBC News broadcast has won six of the last seven quarters across the board.
In the A25-54 demo, Nightly News averaged 2.1 million viewers for the quarter, leading ABC by +213,000 (+11%) and CBS by +523,000 (+33%). Nightly News has won seven consecutive quarters in the demo, leading in the A25-54 category for every quarter since Lester Holt took over as anchor. Compared to the first quarter of 2016, Nightly News improved its demo lead over the competition, rising an additional +2% over ABC and +21% over CBS.
Nightly News averaged 1.6 million A18-49 viewers for Q1 2017, topping
ABC by +214,000 (+16%) and
CBS by +447,000 (+40%). The
NBC News broadcast has won seven consecutive quarters in the A18-49 demo.
For March 2017, Nightly News averaged 1.9 million A25-54 viewers, +184,000 (+11%) more than
ABC and +499,000 (+35%) more than CBS. The
NBC News broadcast ranks #1 in A25-54 for 21 consecutive months.
For the week of March 20, Nightly News averaged 8 million total viewers, leading "ABC World News Tonight" by +245,000 viewers (+3%) and "CBS Evening News" by +1.64 million viewers (+26%). This marked Nightly News' largest total viewer win over
ABC since the week after the presidential inauguration (January 23, 2017).
Nightly News continues its dominance in the demo, averaging 1.9 million A25-54 viewers for the week, leading
ABC by +288,000 (+18%) and
CBS by +512,000 (+37%). Among A18-49, Nightly News averaged 1.4 million viewers for the week, topping
ABC by +279,000 (+25%) and
CBS by +442,000 (+47%). The
NBC News broadcast has ranked #1 in A25-54 and A18-49 for 86 of the last 87 weeks.
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