NBC NIGHTLY NEWS Delivers Largest Year-Over-Year Growth in Key Demo

By: May. 10, 2016
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"NBC NIGHTLY NEWS WITH LESTER HOLT" ranked #1 across-the-board for the week of May 2-6, 2016, averaging 8 million total viewers for the week. Nightly averaged 1.9 million viewers in the key A25-54 demo, outperforming ABC by +178,000 (10%) and CBS by +383,000 (+25%), while winning all five evenings among A25-54 and A18-49 viewers.

Versus the same week last season, America's most-watched evening newscast posted the largest audience gains in A25-54 viewers (+9% or +160,000) and A18-49 viewers (+13% or +148,000), while also adding +432,000 total viewers (+6%).

Nightly has been #1 in total viewers for 13 consecutive weeks and 43 of the 46 weeks since Holt was named anchor. Among the A25-54 and A18-49 demos, the NBC broadcast has been ranked #1 for 41 consecutive weeks. Season-to-date, Nightly is the #1 evening news program in total viewers, A25-54 and A18-49 viewers.

Weekly Highlights:

Nightly averaged 8.001 million total viewers, +83,000 (+1%) ahead of ABC WORLD NEWS Tonight and +1.326 million (+20%) more than CBS Evening News.
Nightly won all five evenings among A25-54 and A18-49 viewers.
Nightly averaged 1.892 million A25-54 viewers, outperforming ABC by +178,000 (+10%) and CBS by +383,000 (+25%).
Nightly averaged 1.331 million A18-49 viewers, topping ABC by +95,000 (+8%) and CBS by +297,000 (+29%).
Versus the same week last season, Nightly posted the largest demo growth among A25-54 viewers (+9%, or +160,000) and A18-49 viewers (+13%, or +148,000) while also adding +432,000 total viewers (+6%).
The NBC broadcast is #1 in A25-54 and A18-49 viewers for 41 consecutive weeks.
Season-to-Date:

Season-to-date, Nightly is the #1 evening news program in total viewers, A25-54 viewers and A18-49 viewers.
Nightly averages 8.884 million total viewers, +270,000 (+3%) ahead of ABC and +1.502 million (+20%) more than CBS.
Nightly averages 2.152 million A25-54 viewers, leading ABC by +198,000 (+10%) and CBS by +444,000 (+26%).
Nightly is the only evening news program with year-over-year growth among A25-54 viewers this season (+13,000).
Nightly has widened its A25-54 lead vs. ABC by 195,000 viewers versus last season.
Nightly averages 1.554 million A18-49 viewers, outperforming ABC by +194,000 (+14%) and CBS by +393,000 (+34%).
Nightly has more than doubled its A18-49 advantage over ABC versus last season (up 104% vs. a +95,000 lead last season).



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