MTV Launches MTV Artists App for Music Discovery & Access to Artists
Today marks the debut of MTV Artists, a new app, exclusively for iPhone, that simplifies the process of discovering and connecting with artists. Brought to you by the original connector of artists and fans, MTV, the app provides three primary functions to serve the music fan. First, as the starting point for fans to discover new music and artists drafting off the way fans already experience music today (through sound ID, lyrics and search), next, as a HUB to learn and establish a connection with artists and finally as a daily destination for exclusive content and access directly from artists and MTV. MTV Artists is the mobile extension to Artists.MTV.com that powers MTV/CMT/VH1's 100 million homes on-air. Pepsi will serve as the premiere launch partner.
DISCOVER NEW MUSIC AND ARTISTS
For music fans, the app will serve as the definitive music companion experience to quickly identify an artist or song and then provide a deeper dive into the artist, including a 90-second scan of the artist's top songs. The app features three entry points for discovery:
· Song Identification: Whether at a party, club or even watching music videos at home on the couch, the app will quickly identify millions of songs spanning all decades and genres.
· Lyrics Search: Can't get that song hook out of your head, but can't seem to track down the song title? By simply typing in a few lyrics, fans will not only learn the name of the elusive song, but also get the inside track on the artist.
· Artist Search: Feeling out of the loop when your friends are talking about new artists like Lorde, Haim and The Ceremonies, or artists with a long, varied history like Pearl Jam or TLC? One quick click and not only will you be in the know on that artist, but also be able to provide recommendations on similar artists.
MAKE A CONNECTION WITH ARTISTS
Whether you've just discovered a new artist and are Looking for more info about them, or you're a superfan Looking to watch an interview with MTV News, MTV Artists has you covered. Building upon the success of Artists.MTV.com, the MTV Artists app contains more than 1 million artist pages, many of which feature content direct from artists. Fans will have access to MTV's deep catalog of audio and exclusive video content spanning Miley all the way back to Duran Duran. At launch the app, will feature: