LG Electronics Teams w/ Warner Bros. & Legendary Pictures to Unleash GODZILLA
LG Electronics the maker of the acclaimed LG G2 smartphone, LG G Pad 8.3 LTE tablet and innovative curved LG G Flex today announced it will be teaming up with Warner Bros. Pictures and Legendary Pictures to bring the world's most reveredcreature back to the big screen with a larger-than-life red carpet premiere for "Godzilla," taking placeon May 8 at The Dolby Theater in Hollywood.
The premier smartphone that delivers immersive, cinematic viewing on a mobile device, LG G Flex takes the curved screen to the big screen for The First Time as it appears in the highly anticipated upcoming action adventure, hitting theaters May 16, 2014.
"Joining forces with such a global icon and the entertainment powerhouses that have come together to bringhim back totheaters makes Perfect Sense for LG as we continue to reinvent the smartphone viewing experience with LG G Flex," said Chang Ma, senior vice president of North American marketing, LG MobileComm. "By curving the screen in such a manner as we did, which delivers reduced glare and a more cinematic-like display, we have redefined the viewing experience on a mobile phone while still delivering the core features and functions consumers need the most. This partnership for the premiere of Godzilla provides consumers with one of the most unique experiences available in the mobile market.
"We're thrilled to be teaming up with LG to debut one of theSummer's most anticipated tent pole films," saidEmily Castel, Legendary'sChief Marketing Officer."Bringing back to life one of the world's most revered motion picture creatures through the eyes of visionary new director, Gareth Edwards, the film is a larger-than-life experience meant to be viewed on only the highest quality screens."
"LG is debuting their latest innovation in 'Godzilla,' so it makes sense that they are joining us to premiere the film in grand, red-carpet fashion. This promises to be a wonderful, star-studded event as befits one of the greatest and most enduring characters in cinema history," said Sue Kroll Warner Bros. Pictures President, Worldwide Marketing and International Distribution.
LG G Flex
Earlier this year, LG G Flex marked the introduction of the world's first curved, flexible smartphone* and the device is capturing a Godzilla-sized string of accolades, including GSMA's "Most Innovative Device Manufacturer," iF "Design Gold Award," and Red Dot "Best of the Best Award."
LG G Flex is the next step in the smartphone evolution Its unique curved design offers key consumer benefits:
- The curved display provides a cinematic-like viewing experience.
- An outstanding voice and sound experience because the distinctively curved, flexible design follows the contour of the face.
- The form factor is comfortable to hold and the rear key button makes controlling the power and volume conveniently accessible using only an index finger.