Hallmark Channel's Ratings Steady with Original Holiday Movies
Bringing holiday cheer to 22.9 million unduplicated viewers, Hallmark Channel's 12 original movies of Christmas, which anchor the network's signature "Countdown to Christmas" franchise, have wrapped with its seventh consecutive week on top claiming the #1 movie of the week. The final two original holiday movies, "Finding Christmas" and "Hats Off to Christmas" were the #1 and #2 movies of the week, respectively. Since kicking off November 2, the 12 original premieres have averaged a 3.3 household rating, marking a 27% increase over last year, and propelling Hallmark Channel to rank #1 among households, women 25-54, and total viewer rating for weekend prime time (Sat-Sun, 8-11pm).
Eleven of the 12 Hallmark Channel original holiday movies placed among the top 10 basic cable programs of the week. In addition, for four consecutive weeks (November 4 - December 1), outside of sports programming and "The Walking Dead", Hallmark Channel's new original holiday premieres (below) have accounted for the top household-rated programs on all of cable during the weeks in which they premiered.
· "A Very Merry Mix Up" on November 10 (3.9 HH rating)
· "The Christmas Ornament" on November 16 (3.8 HH rating)
· "Window Wonderland" on November 23 (3.3 HH rating) (tied for the week with "Fir Crazy")
· "Fir Crazy" on November 24 (3.3 HH rating) (tied for the week with "Window Wonderland)
· "Let it Snow" on November 30 (3.9 HH rating)
In Primetime delivery, Hallmark Channel's 2013 "Countdown to Christmas" has marked double digit growth compared to the same period last year (11/2-12/15/13 vs. 11/3-12/16/12) with a 21% increase in HH, 24% increase in W18-49, 11% increase in W25-54, 20% increase in A18-49, 11% increase in A25-54, and 23% increase in P2+ delivery.
Since launching at 8pm on November 1, Hallmark Channel's "Countdown to Christmas" programming campaign has reached over 58.9 million unduplicated viewers!
The December 14 premiere of "Hats Off to Christmas" garnered a 3.2 household rating and reached nearly 5.1 million unduplicated viewers. The #1 cable program on Saturday, "Hats Off to Christmas" ranked #1 in HH (3.2 rtg), W25-54 (1.5 rtg), and P2+ (1.6 rtg) for the 8-10pm time period. In addition, the film placed #1 among HH (2,730,000) and P2+ (3,462,000) in demo delivery. Among W25-54 rating, "Hats Off to Christmas" ranked as the #1 program of the day. The Saturday night premiere elevated Hallmark Channel to be the top network among HH (1.8 rtg) and W25-54 (.9 rtg) for the entire day.