HONEY BOO BOO, ACE OF CAKES Producers Authentic Entertainment Launch New Casting Site

Authentic Entertainment, the producers of hit series Here Comes Honey Boo Boo, Flipping Out and Auction Kings, today announced the official launch of its first casting website, MyLifeisaRealityShow.com. Known for developing and producing distinct non-fiction and reality programming, Authentic Entertainment will host the site to discover new and exciting characters whose lives are even more fascinating than fiction.

"In a digital age where talent is constantly discovered online, we look forward to discovering hidden gems," said Lauren Lexton, co-founder of Authentic Entertainment. "MyLifeisaRealityShow.com will serve as a virtual casting HUB to give people who have a unique story the opportunity to share a slice of their world with America."

MyLifeisaRealityShow.com is free and will provide people in all areas of the country, the opportunity to be discovered, with the potential for an unscripted series. The site features a page dedicated to Submit Your World with simple instructions on how to submit your casting video for consideration, allowing users to make a short casting video using a smart phone or video camera and upload it as a private video on YouTube. In addition to sharing and submitting your story, those who visit the website can also submit for Authentic Entertainment's programs that are currently casting, which can be found on the Currently Casting page.

Authentic Entertainment, an Endemol company, is a Los Angeles based Production Company with a wide and eclectic slate of unique programming titles spanning multiple networks. Authentic Entertainment is constantly striving to exceed expectations and deliver television that expands audiences' reality.

Co-founders of Authentic Entertainment, Tom Rogan and Lauren Lexton, have guided the company from start-up to established Production Company with a growing list of innovative reality and documentary programming. In recent seasons, Authentic has produced many of television's most popular shows including "Ace of Cakes," "Flipping Out," "Toddlers & Tiaras," "Here Comes Honey Boo Boo," "The Best Thing I Ever Ate" and "Auction Kings," among others. Authentic has brought its creative vision to the Discovery Channel, Food Network, TLC, History Channel, National Geographic, Showtime, Travel Channel, Animal Planet, Bravo, Sundance Channel, and WEtv. In 2010, Authentic joined Endemol, a worldwide leader in multi-platform entertainment programming.

For more information on Authentic Entertainment, please visit http://www.authentictv.com.

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