HGTV's FLIP OR FLOP Delivers Record-Breaking Rating Among Key Demo

The Thursday, January 7, episode of HGTV's FLIP OR FLOP that premiered at 9 p.m. ET/PT averaged a .99 rating among viewers P25-54, making it the highest rated premiere telecast of the series ever. The episode grew 39% over last year among P25-54 ratings and ranked as the #4 cable program on Thursday night among P25-54 ratings.

Flip or Flop ranked as the #1 cable program among upscale viewers P25-54 and upscale W25-54 for the Thursday 9 p.m.-9:30 p.m. time period. It also secured the #2 spot in its time period among viewers P25-54. The success of FLIP OR FLOP helped HGTV rank as the #2 cable network among W25-54 and #3 cable network among P25-54 on Thursday night. Among upscale audiences, HGTV ranked as the #1 cable network among upscale P25-54 and upscale W25-54 on Thursday night (8 p.m.-12 a.m.).

ABOUT HGTV America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 96 million U.S. households and HGTV.com, the premier source for home-related inspiration, instruction and entertainment, attracts more than six million people each month. The brand also includes the HGTV HOME(TM) consumer products line which showcases exclusive collections of paint, flooring, furniture, plants, fabrics and other home-oriented products.

For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive, Inc. (SNI).

Image courtesy of HGTV

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