HGTV Orders Additional Episodes of FIXER UPPER
Fixer Upper, the hot new HGTV series that follows the husband and wife home-remodeling team Chip and Joanna Gaines as they balance their successful renovation, restoration and remodeling business with parenting four young children, has viewers taking notice and network brass pulling the trigger on 13 additional episodes with High Noon Entertainment.
Ratings continue to grow each week for the series, with its most recent outing at 11 p.m. on Thursday, May 22, delivering a series' best rating of .58 among P25-54. Since its premiere on Thursday, April 24, more than 10.3 million viewers have tuned in to watch Fixer Upper which currently ranks as a Top 5 cable program in its time period among upscale W25-54.
The series is posting ratings gains among all key demos over year ago levels, including a 13% increase among P25-54. In fact, a highly rated marathon of the series thataired on Saturday, May 17, from 2 p.m. to 6 p.m. landed HGTV in the #1 spot in cable among P25-54 and W25-54 during that time period.
"Fixer Upper is an exceptional series that instantly captivated our younger viewers," said Allison Page, general manager, HGTV and DIY Network. "Chip and Joanna are talented and their family is very relatable, so viewers find themselves pulled into the stories about the challenges and victories that the Gaines' encounter while renovating these homes. It's the kind of compelling television that keeps the audience coming back week after week."
Casting for Fixer Upper is currently underway in Waco, Texas and interested homeowners can apply for consideration at BeOnHGTV.com.