HGTV Lands No. 1 Spot Among Cable Networks on Weekends
For the second consecutive quarter, HGTV was the #1 cable network on weekends among all women, including upscale W25-54. As it did in first quarter 2014, HGTV attracted an average of 14 million viewers every Saturday and Sunday between 7A-8P. Top rated weekend programs among W25-54 during second quarter were Property Brothers with a .77, Flip or Flop with a .71 and Fixer Upper with a .70. HGTV also posted its best ever June Primetime rating with a .52 among P25-54 and continued to perform strongly with female audiences in primetime, garnering a .70 rating among W25-54.
Newer hits Flip or Flop and Fixer Upper led HGTV's strong ratings performance in the quarter. Tuesday night's Flip or Flop, which featuresTarek El Moussa, a self-proclaimed "driven real estate genius" who partners with his wife Christina, to flip new properties, has garnered 22 million viewers since its second season premiere in April. Fixer Upper, which airs on Thursday nights and features husband and wife home remodeling team Chip and Joanna Gaines, has attracted more than 19 million viewers in its first season. Other fan favorites, including Property Brothers, Brother vs. Brother and Love It or List It bolstered the network's quarterly success.
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 96 million U.S. households and the HGTV website, HGTV.com, the nation's leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME(TM) consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).