HARDCORE PAWN Scores 3.1 Million Viewers, truTV's Biggest Audience Ever
truTV's breakout hit Hardcore Pawn returned to kick off the second half of its sixth season last night with 3.1 million viewers, making the episode basic cable's #1 program in the 9 p.m. timeslot. Hardcore Pawn's outstanding performance also marks the biggest Live + Same Day audience ever for a truTV series.
Last night's Hardcore Pawn was especially popular among young adults and men, ranking second in its timeslot among all basic cable programs with adults 18-49 (1.4 million) and third in the timeslot with adults 18-34 (713,000) and men 18-34 (817,000).
Hardcore Pawn airs Tuesdays at 9 p.m. (ET/PT) on truTV. Produced by Zodiak USA, the takes viewers behind the scenes of the immense American Jewelry & Loan, a family business owned by third-generation pawnbroker Les Gold. Working with Les are his son, Seth, and daughter, Ashley. Hardcore Pawn is executive-produced by Natalka Znak, Mike Gamson, Claire O'Donohoe and Richard Dominick.