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Emmys Set Seven-Year, Non-Olympic High for NBC

Emmys Set Seven-Year, Non-Olympic High for NBC In metered-market households "The 66th Primetime Emmy® Awards" (10.9 rating, 18 share in households from 8-11 p.m. in the 56 markets metered by Nielsen Media Research) dominated the night, topping the combined Primetime averages of CBS (3.3/5), ABC (3.2/5) and Fox (3.2/5).

It's NBC's highest-rated Monday in metered-market households, excluding Olympics, in seven years, since Jan. 15, 2007 (Golden Globes).

Versus last year's telecast, which benefited from scheduling in September, a Sunday airdate and a high-rated NFL lead-in, this year's "Emmy Awards" finished within 10% in metered-market households (10.9/18 vs. 12.1/19 from 8-11:15 p.m. on Sunday, Sept. 22, 2013 on CBS).

Versus the most recent "Emmys" that did not benefit from an NFL lead-in, last night's telecast was up +14% (10.9/18 vs. 9.6/15 from 8-11 p.m. on Sunday, Sept. 23, 2012 on ABC).

In metered-market households, it's the second-highest Emmy rating in eight years, trailing only last year's telecast since the 2006 Emmys on NBC earned a 13.1 on Sunday, Aug. 27.

Note that fast-affiliate ratings at 8 a.m. PT / 11 a.m. ET are not time zone-adjusted and will be unreliable for the live "Emmys" telecast. Time zone-adjusted fast nationals are expected later today.

Photo Credit: NBC


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