tv.broadwayworld.com

ESPN and Google to Team for 2014 FIFA World Cup

June 13
2:19 2014
ESPN and Google to Team for 2014 FIFA World Cup

ESPN announced today that in-progress and post-match highlights from ESPN FC and live matches on WatchESPN for the 2014 FIFA World Cup will be featured on Google for relevant game, team, and tournament searches. Searchers coming to Google looking for information on the World Cup are often looking for video replays of exciting moments of the tournament and where to watch matches live. With this new integration, searchers will be able to access links to ESPN FC for highlights right after they happen during the game across computers, smartphones and tablets. Additionally, links to live matches on WatchESPN will be featured in search queries with the intent to watch a live World Cup match. The agreement with ESPN marks the first fresh in-game video highlights integration for sports on Google Search.

"As befits the world's biggest sporting event, ESPN and Google are teaming up for the first time to make ESPN FC video highlights available instantly to millions of fans and to make it easier to find live games on WatchESPN within Google Search," said John Kosner, Executive Vice President, ESPN Digital and Print Media. "It is the latest example of how ESPN leads the marketplace with powerful digital solutions that delight fans and excite advertisers."

"We are delighted to work with ESPN to bring fans video highlights during live matches through Google Search," said Anjali Joshi, Vice President, Product Management. "People come to Google for answers and information, and giving them direct access to the biggest moments throughout the World Cup tournament is a great user experience."

During the tournament, search results from World Cup-related queries will feature a fresh detailed timeline of match stats during the game - including goals, penalties, red cards and more - within Google Search. Within the timeline, the biggest moments will feature companion video that users can view on ESPNFC.com shortly after they happen. Additionally, live matches on WatchESPN.com and the WatchESPN app will be featured within searches specific to watching live World Cup matches. Videos will be available to users of Google.com or the Google Search app located in the United States.

Related Links
ESPN's Chris Mortensen Selected as PFWA'S 2016 Dick McCann Award WinnerESPN's Chris Mortensen Selected as PFWA'S 2016 Dick McCann Award Winner
June 23, 2016
Nominees Announced for 2016 ESPYS; Fan Voting BeginsNominees Announced for 2016 ESPYS; Fan Voting Begins
June 23, 2016
ESPN Receives Four Edward R. Murrow Journalism AwardsESPN Receives Four Edward R. Murrow Journalism Awards
June 22, 2016
ESPN Commentator Jason Benetti to Call First Nationally-Televised MLB Game for ESPNESPN Commentator Jason Benetti to Call First Nationally-Televised MLB Game for ESPN
June 21, 2016
ESPN Chicago 1000 Becomes Flagship Station for Notre Dame Football & Men's BasketballESPN Chicago 1000 Becomes Flagship Station for Notre Dame Football & Men's Basketball
June 21, 2016


About Author

   Subscribe to Author Alerts


TV VIDEOS


BWW Review: Audra McDonald Reaffirms Her Singular Brilliance in HBO's LADY DAYAudra McDonald Reaffirms Her Singular Brilliance in HBO's LADY DAY BWW Exclusive: Dame Judi Dench Discusses Shakespeare, Her Passion, CATS, Potential Broadway Return
Exclusive: Judi Dench on Shakespeare, CATS, Potential Broadway Return

Become a Fan, Follower & Subscriber

           Facebook Like Follow