E! News Retail Store Opens at LAX
E! will keep air travelers connected to the latest entertainment news while offering them the best travelers' convenience items, reading materials, gifts and souvenirs with the first ever E! News store , now open at Los Angeles International Airport. Situated in Terminal 8, the 2,100 square-foot newsstand is one of the largest in the airport and will feature a variety of products, from snacks, beverages and travel supplies to exclusive E!-branded merchandise.
"We're thrilled to be working with premier travel retailer Hudson Group and its local partners to open our first E! News Store and engage travelers here at the epicenter of pop culture - Los Angeles," said John Najarian, E!'s Executive Vice President and General Manager of Digital Media and Business Development. "The E! News brand is a perfect fit for airports looking to create a fun, engaging shopping experience."
Noted Joe DiDomizio, President & CEO of Hudson Group, "Our local partnership team, LAX Retail Magic 2 JV, believes strongly in the untapped retail potential of LAX. The E! News store marries the star power of E! to the operational excellence of Hudson News, North America's top newsstand brand to create true retail magic - an exciting shopping experience worthy of LA, the entertainment capital of the world."
The E! News store at LAX will be a must-visit destination for fans flying to and from Los Angeles and will reflect the look and feel of the city from the merchandise to the decor. Whether beginning their journey in sunny southern California, or arriving from different cities, travelers will have the opportunity to explore a unique collection of E! branded super soft tees, hip hoodies, baseball caps, reusable totes and much more.
The E! News Store will also provide travelers' essentials, such as snacks, beverages, books, magazines, newspapers and a charging station. The interior of the store will feature images of iconic Southern California landmarks and destinations, as well as boulevards lined with towering palms, the glittering lights of the Los Angeles skyline at dusk, and the golden beaches of Malibu. While travelers browse the store late-breaking entertainment and pop culture news direct from E! News will be broadcast on large plasma screens throughout the store, ensuring that fans don't miss a minute of the information they crave.
About E! Entertainment
E! is television's top global destination for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. and E! content is available on all platforms any time and anywhere from E! Online to social media to mobile to VOD to the latest emerging platforms. Popular programming includes E! core franchises, "E! News," "The Soup," "Chelsea Lately," "Fashion Police" and "True Hollywood Story," as well as the network's hit series "Keeping Up with the Kardashians," "Khloé & Lamar," "Kourtney and Kim Take New York," "Ice Loves Coco" and "After Lately." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.
About LAX Retail Magic 2 JV
LAX Retail Magic 2 JV is a partnership composed of Hudson Group and local businesses Concourse Ventures, Inc., The Zaman Group, Soto & Sanchez and MJ Airport Holdings LLC, led by Magic Johnson. Hudson Group is the largest duty-paid travel retailer in North America, is a wholly-owned subsidiary of international duty-free travel retailer Dufry AG (DUFN) of Basel, Switzerland. The company operates some 650 Hudson News, Hudson Booksellers, cafes, specialty retail and duty free shops in 70 airports and transportation terminals in the United States and Canada, and additional newsstands in 12 more countries around the world. The Combined Dufry/Hudson entity oversees over 1,160 stores in 46 countries and 160 airports and terminals.
For more information, please visit www.hudsongroup.com and www.dufry.com.