Discovery Networks Promotes Ivan Bargueiras to EVP Ad Sales in Latin America

Discovery Networks Latin America/US Hispanic (DLA/USH), a division of Discovery Communications, announced today the promotion of Ivan Bargueiras as Executive Vice President, Advertising Sales in Latin America and the U.S. Hispanic market. Bargueiras, based at the company's office in Miami, will continue to report directly to Enrique R. Martínez, President and Managing Director of DLA/USH and Canada.

"Ivan is a strategic and collaborative leader, and has demonstrated his ability to combine our scale and content mix to maximize our ad sales growth," Martínez remarked. "Ivan has built solid relationships with our business partners and maximized strategic opportunities, helping our company exceed market growth. His promotion reflects the evolution of his role and responsibilities as we continue to strengthen our ad sales teams throughout the region and I am confident Ivan will continue making great contributions to Discovery."

Bargueiras commented: "Working for Discovery for the past 18 years has given me numerous opportunities to grow professionally and develop an A-list ad sales team that has consistently outpaced the competition and is recognized for the added value we bring to the table. I am looking forward to leading the ad sales team to even more success in this ever-changing business and contributing to the company's international ad sales."

Bargueiras began his career at Discovery in 1997 as an account manager in the ad sales division, where he played a key role in diversifying the company's commercial infrastructure. He was subsequently named Director of Ad Sales for Latin America and Iberia, moving up from there to Vice President of Ad Sales in 2001. Five years later, he was promoted to Senior Vice President of Ad Sales as well as head of U.S. international ad sales for global clients. He took on the additional title of General Manager of Discovery U.S. Hispanic, including Discovery en Español and Discovery Familia, in January 2011.

Bargueiras's accolades include recognition as CableFAX's 2012 Sales Executive of the Year in the Regional Vendor category. He also received the National Association for Multi-ethnicity in Communications' NAMIC Luminaries award, recognized as a Most Influential Minority in Cable in 2010, 2011, 2013 and 2014.

Before joining DLA/USH, Bargueiras held managerial positions in the sales divisions of Landmark Communications' Weather Channel and Travel Channel. He has a total of more than 25 years of experience in the advertising industry.

About Discovery Networks Latin America/U.S. Hispanic
Discovery Networks Latin America/U.S. Hispanic (DLA/USH) is a division of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying CURIOSITY and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, ANIMAL Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe, Asia Pacific, the Middle East and Africa. In Latin America, the educational initiative Discovery en la Escuela empowers teachers with rich content to improve students' achievements. DLA/USH distributes 13 Discovery brands that reach 352 million cumulative subscribers in 48 countries with programming customized in three languages, which include two U.S. Hispanic brands for Spanish-speaking audiences in the United States. For more information, please visit www.discoverycommunications.com.

To post a comment, you must register and login.