DIY Network Launches 2014 with Most-Watched Month Ever
DIY Network had its most-watched month ever in January, averaging 107,000 P25-54 prime impressions. In fact, the network capped its most-watched month by delivering its most watched week ever for the week of 1/20/14, averaging 124,000 P25-54 impressions in prime. Additionally, the weekend of 1/26/14 was its most watched weekend ever, averaging 145,000 P25-54 impressions from 7 a.m. - 8 p.m.
Rev Run (Rev Run's Renovation), Nicole Curtis (Rehab Addict), Robert Kulp and Mike Whiteside (Salvage Dawgs) and Mike Holmes (Holmes Makes It Right) were among the dynamic network stars and series attracting upscale audiences in every key demo. Nearly 40% of DIY Network's P25-54 audience is made up of upscale viewers and the network ranks #9 among all cable networks for upscale audience composition.
"This is exactly the kind of audience momentum we want to see in advance of Super Bowl XLVIII and the 2014 Winter Olympics," said Kathleen Finch, president, HGTV and DIY Network. "Of course, everyone loves these important, once-in-a-lifetime events, but for those who still need inspiration to tackle real life Herculean challenges in home renovation, we continue to offer compelling viewing alternatives."
Upcoming series for DIY Network in 2014 include the May premiere of Daryl's Restoration Over-Hall, starring rock legend Daryl Hall, and new episodes of fan favorites Vanilla Ice Project and Holmes Inspection.