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DATELINE NBC Takes No. 2 Slot on Friday; GRIMM Stays Strong

Related: NBC, GRIMM, DRACULA, DATELINE

"Dateline NBC" (1.4/4 in 18-49, 7.3 million viewers overall from 8-9 p.m. ET) ranked #2 in the time period in most key categories among the Big 4 networks, with half-hour to half-hour gains in all key measures, including increases of 15% in adults 18-49 (to a 1.5 rating from a 1.3) and 11% in adults 25-54 (2.1 vs. 1.9). Week to week, "Dateline" is up 4% in total viewers (7.277 million vs. 6.974 million), flat in adults 25-54 (2.0 vs. 2.0) and within a tenth of a rating point of last week in adults 18-49 (1.4 vs. 1.5).

Versus the same night last year, "Dateline" is up 17% in adults 18-49 (with a 1.4 rating vs. a 1.2 from 9-11 p.m. on Jan. 25, 2013), up 25% in adults 25-54 (2.0 vs. 1.6) and up 32% in total viewers (7.277 million vs. 5.530 million).

"Grimm" (1.5/5 in 18-49, 5.9 million viewers overall at 9 p.m. ET) matched its highest 18-49 rating since Dec. 6 (1.6) and delivered its biggest overall audience since that same date (6.323 million). In total viewers, "Grimm" has grown the last two weeks in a row, up versus one week ago by 3% (5.856 million vs. 5.707 million) and up versus two weeks ago by 10% (5.856 million vs. 5.335 million). In the time period, "Grimm" was the top scripted program in adults 18-34, 18-49 and 25-54. L+3 Time-Shifting: Note that "Grimm" is a heavily time-shifted series, with last week's "Grimm" increasing by 63% going from these next-day L+SD ratings to L+3 (from a 1.53 to a 2.49).

"Dracula" (1.0/3 in 18-49, 3.1 million viewers overall at 10 p.m. ET) earned its highest rating since Dec. 6 (1.1). It's also "Dracula's" second-highest rating since the show's second episode on Nov. 1 (1.3). In total viewers, it's a high since Dec. 6 (3.829 million). In the time period, "Dracula" is #2 among ABC, CBS and NBC in adults 18-34, men 18-34 and men 18-49. L+3 Time-Shifting: Last week's "Dracula" grew by 71% going from these next-day L+SD ratings to L+3 (from a 0.93 to a 1.59).


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