DATELINE NBC Hits No. 1 for Friday, Grows Week-to-Week

By: Jul. 27, 2013
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

NBC tied for #1 among ABC, CBS, NBC and FOX Friday night in adults 18-49, led by the #1 show of the night on those networks, "Dateline NBC." "Dateline" was also #1 in total viewers, with a 16% week-to-week increase.

"Dateline NBC" (1.1/4 in 18-49, 5.1 million viewers overall from 9-11 p.m. ET) reported the #1 results of the night on ABC, CBS, NBC and FOX in adults 18-49 and total viewers. "Dateline" ranked #1 in the time period on ABC, CBS, NBC and FOX in adults 18-49, adults 25-54 (with a 1.5 rating) and total viewers. It's the fifth week in a row "Dateline" has won its Friday time period among those networks in those three categories. "Dateline" was also #1 or tied for #1 in the slot on ABC, CBS, NBC and FOX in all other key ratings measures.

"Dateline" is currently matching its rating of one week ago in 18-49 and is up 16% in total viewers (5.823 million vs. 5.012 million).

In the 10:30 lead-in to local news, "Dateline NBC" delivered a 31% margin of victory in the key news demo of adults 25-54 (with a 1.7 rating vs. a 1.3 for ABC's second-place "20/20").

At 8 p.m., an encore telecast of "Camp" averaged a 0.5/2 in 18-49 and 1.9 million viewers overall. "Camp" is currently up versus its rebroadcast in this time period one week earlier by a tenth of a rating point or 25% in 18-49 rating (to a 0.5 from a 0.4) and by 11% in total viewers (1.922 million vs. 1.738 million), pending updates.

In Late-Night Metered Markets Friday night:

NBC's late-night lineup dominated the broadcast competition Friday night. In the Local People Meters:

Jay came close to beating the combined rating for encores of "Late Show" and Kimmel (0.9 vs. a combined 1.0),
Jimmy Fallon earned his highest 18-49 rating for a Friday telecast in seven weeks (since June 7).
Carson Daly's encore tied rebroadcasts of Letterman and Kimmel, while outscoring originals of "Nightline" and Ferguson.

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.5/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/5; "Late Show," 0.5/2 with an encore; and "Jimmy Kimmel Live," 0.5/2 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.5/4 in adults 18-49 in the 25 markets with local people meters.

Jay's guests were: Katy Perry, Cris Collinsworth and musical guest Kacey Musgraves Jimmy's guests were: Liev Schreiber, Anthony Anderson and musical guest Imagine Dragons. Carson Daly's guests were: Pete Wentz, Room 237 and musical guest Tift Merritt (encore).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Logo © NBC Universal, Inc.



Comments

To post a comment, you must register and login.
Vote Sponsor


Videos