Coverage of 2016 Rio Olympics on NBC10 Dominates the Competition

NBC Olympics' exclusive and unprecedented coverage of the 2016 Rio Olympics was the most ambitious media event in history, providing more ways to consume more hours of content across more platforms than any Olympics ever.

Locally, NBC10 / WCAU dominated the Philadelphia market with its coverage, sending NBC10 reporter Jacqueline London to Rio to provide live reports from the games and exclusive social media content via Facebook and Twitter. NBC10 also featured Olympic Zone, a daily, half-hour program giving viewers an in-depth look at the sporting events from a local perspective, featuring stories and interviews with athletes from the Delaware Valley.

"Our team's extensive coverage of the 2016 Rio Olympics offered unparalleled access to the games for our viewers throughout Philadelphia, Pennsylvania, South Jersey and Delaware," said Anzio Williams, Vice President of News for NBC10 and Telemundo62. "We provided live, widespread field coverage from Rio, offering viewers a special insider's view of the games while reporting on the biggest news about the competitions, as well as heartwarming stories about the athletes."

From a ratings perspective, NBC10 ranked as the number one station in Philadelphia for the 17 days of the Olympics, dominating each Olympic time period. The 2016 Rio Olympics on NBC10 in primetime, late night and weekends delivered higher ratings than the English-language competitive stations combined. The Daytime Olympics and the Olympic Zone also dominated the competition.

The following highlights pertain to Adults 25-54:[1]

• Primetime - The A25-54 primetime rating for the 2016 Rio Olympics were more than triple the combined ratings of competitive prime (ABC, CBS and FOX combined) -- Olympics 8.3 rating

• Late Night - The A25-54 late night rating for the Olympics was not only higher than the competitive stations combined in late night, but also higher than the competition primetime combined -- Olympics 4.3 rating

• Daytime - The A25-54 daytime rating was more than half a rating point higher than the nearest English-language competitor -- Olympics 1.4 rating

• Weekend - The A25-54 weekend rating was higher than the competition combined and higher than competitive primetime -- Olympics 2.9 rating

• Late News - The A25-54 late news rating, despite the late start time, was higher than the combined late news averages of the competition -- Olympics 3.2 rating

• Olympic Zone - The A25-54 rating was nearly a full rating point higher than the closest English-language competitor -- Olympic Zone 2.3 rating

About NBC10 Philadelphia / WCAU

Owned by NBCUniversal, NBC10 Philadelphia has been delivering local news, information and weather for more than 60 years, serving nearly six million viewers throughout Greater Philadelphia, the Lehigh Valley, South Jersey and Delaware. Viewers turn to NBC10 for the most up-to-date breaking news and weather on a variety of platforms, including online at nbc10.com and via mobile and social platforms. COZI TV, the station's multicast network, offers a full schedule of America's most beloved and iconic television series and hit movies as well as local programming. Cozi TV can be seen on Comcast channel 248, Verizon channel 460 and over-the-air on digital 10.2. For more information on NBC10, visitwww.nbc10.com.

Image courtesy of NBC

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