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Cinemax Uses 'Character Vines' to Tease Second Season of BANSHEE
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This week, CineMax is posting "character Vines" to tease the second season premiere of the Emmy Award-winning show Banshee, marking the VERY FIRST time that a television program has used the characters themselves in a series of Vines (as opposed to the actors on set, etc.). All of the videos were shot using the Vine app, giving fans even more of a unique and raw perspective.
Check them out here: https://vine.co/cinemax
Season 2 of Banshee premieres Friday, January 10.
More on Banshee, transmedia and Greg Yaitanes:
As the rare Director/Showrunner and Executive Producer of Cinemax's Alan Ball series Banshee, Emmy award-winner Greg Yaitanes (Director, House) is revolutionizing a new way of both increasing viewer engagement while incorporating various viewing platforms into the show, and, in turn, helping to drive the "new" Cinemax. Banshee is currently the highest rated show in CineMax HISTORY with an audience of 2.6 million viewers.
He believes transmedia is the future of television and received an Emmy nomination this year for Banshee in the "multi-platform storytelling" category. Greg sought to engage viewers through literal "outside of the (TV) box" elements including a print and a digital comic book, as well as online short films, all of which served as prequels and outlined each main character's back story.
Greg worked with Tin Punch Media (Twitter's Biz Stone is founding advisor) to create a different title sequence for each episode of Banshee. Within the title sequence, clues to characters' backstories were revealed, and fanboys who pieced together the clues unlocked additional information as a "reward" for their engagement. The week of premiere, Cinemax.com saw the highest weekly tally of viewers since 2006.