CNN's PIERS MORGAN LIVE to End Run Following 'Painful Period'
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Three years after taking the reins from long-time CNN host Larry King, British newsman Piers Morgan is ending his Live weekly show on CNN after the series hit all-time ratings lows, attracting a "fraction of the viewers" as compared with its competitors, Fox News and MSNBC.
"It's been a painful period and lately we have taken a bath in the ratings," admitted Morgan in an interview with The New York Times, blaming part of the problems on slow news days. "Look, I am a British guy debating American cultural issues, including guns, which has been very polarizing, and there is no doubt that there are many in the audience who are tired of me banging on about it," he said. "That's run its course and Jeff and I have been talking for some time about different ways of using me."
CNN's president, Jeffrey Zucker had recently spoke with Morgan about the show's failure to connect with American audiences. The duo have decided that the show will most probably end this March.
The show premiered on January 17, 2011 and filled the former Larry King Live timeslot. Piers Morgan Live is recorded primarily in CNN's studios at the Time Warner Center in New York City.