CBS's CRIMINAL MINDS Overtakes 'Idol' in Key Demo

Criminal Minds surpassed "American Idol" in their common 9:00 PM hour among adults 18-49 and adults 25-54 in live plus 3-day viewing, according to Nielsen ratings for Wednesday, March 5.

From 9:00-10:00 PM, Criminal Minds added +2.66m viewers (14.08m from 11.42m), +1.1 rtg pts in adults 25-54 (4.6 from 3.5) and +0.9 in adults 18-49 (3.5 from 2.6) live plus 3-day lift from live plus same day. Criminal Minds moved ahead of "American Idol" in the common hour in both adults 25-54 (4.6 vs. 4.3) and adults 18-49 (3.5 vs. 3.2) from their live plus same day deliveries (3.5 vs. 3.7 in adults 25-54; and 2.6 vs. 2.7 in adults 18-49) while improving its advantage in viewers (+2.20m viewers from +810,000 viewers).

Criminal Minds revolves around an elite team of FBI profilers who analyze the country's most Twisted criminal minds, anticipating their next moves before they strike again. The Behavioral Analysis Unit's most experienced agent is David Rossi, a founding member of the BAU, who is essential in helping the team solve new cases. The BAU team is led by Special Agent Aaron Hotchner, a strong profiler who is able to gain people's trust and unlock their secrets. Other members include Special Agent Derek Morgan, an expert on obsessional crimes; Special Agent Dr. Spencer Reid, a classically misunderstood genius whose social IQ is as low as his intellectual IQ is high; Jennifer "JJ" Jareau, the team's former unit liaison-turned-profiler who recently married her longtime love; Penelope Garcia, the team's indispensible computer wizard who helps research the cases with her unique charm; and the team's newest member, Alex Blake, who rejoins the FBI after a stint as a university teacher and brings her linguistics expertise to the BAU. After finally conquering their serial stalker, "The Replicator," who threatened the team's existence, the BAU emerged stronger and more dedicated to use their expertise to pinpoint predators' motivations and identify their emotional triggers in the attempt to stop them.

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