CBS's BIG BROTHER Posts Week-to-Week Gains

BIG BROTHER was Sunday's top broadcast in adults 18-49, adults 25-54 and adults 18-34, while new time periods for UNFORGETTABLE and RECKLESS saw both dramas post weekly gains, according to Nielsen preliminary live plus same day ratings for July 13.

At 8:00 PM, BIG BROTHER SUNDAY was first in viewers (6.66m), adults 25-54 (2.5/07), adults 18-49 (2.1/07) and adults 18-34 (1.4/06). Compared to last week, BIG BROTHER was up +9% in adults 25-54 (from 2.3/07), +11% in adults 18-49 (from 1.9/07), +17% in adults 18-34 (from 1.2/05) and added +650,000 viewers (from 6.01m, +11%). BIG BROTHER was the night's top broadcast in adults 25-54, adults 18-49 and adults 18-34.

At its new time period at 9:00 PM, UNFORGETTABLE (P) was first in viewers (6.08m), second in adults 25-54 (1.4/04) and averaged 0.9/03 in adults 18-49. Compared to last week at 10:00 PM, UNFORGETTABLE was up +17% in adults 25-54 (from 1.2/03) and +29% in adults 18-49 (from 0.7/02)

At its new time period at 10:00 PM, RECKLESS (P) was first in viewers (4.05m), tied for first in adults 25-54 (0.9/02, with NBC and ABC) and averaged 0.6/02 in 18-49. Compared to last week at 9:00 PM, RECKLESS was up +13% in adults 25-54 (from 0.8/02), was even in adults 18-49 and added +280,000 viewers (from 3.77m, +7%).

For the night, CBS was first in viewers (6.22m) and adults 25-54 (1.6/05) and was second in adults 18-49 (1.1/04, -0.1 behind ABC).

Updated Sunday ratings will be available tomorrow.

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