CBS THIS MORNING Posts Double Digit % Gains in Key Demos

CBS THIS MORNING posted double-digit percentage gains among adults 25-54 (+14%, 0.8/07 from 0.7/06), the demographic most important to those who advertise in news, viewers (+16%, 3.21m from 2.76m), women 25-54 (+13%, 0.9/07 from 0.8/06) and women 18-49 (+20%, 0.6/06 from 0.5/05) compared to a year ago for the week ending July 17.

According to Nielsen live plus same-day ratings, CBS THIS MORNING added +450,000 viewers year-over-year, closing the viewership gap with ABC by 800,000 viewers and with NBC by 500,000 viewers. CBS THIS MORNING cut its viewership gap with NBC to less than one million viewers.

Television year-to-date, CBS THIS MORNING is the only network morning news broadcast posting gains in adults 25-54 (+13%, 0.9/07 from 0.8/06) and viewers (+10%, 3.37m from 3.08m) compared to last year.

CBS THIS MORNING: SATURDAY

On July 18, CBS THIS MORNING: SATURDAY posted double-digit percentage gains in viewers (+28%, 1.93m from 1.50m) compared to the same week last year, according to Nielsen live plus same-day ratings.

Television year-to-date, CBS THIS MORNING: SATURDAY is the only Saturday morning network broadcast posting gains in viewers (+9%, 2.10m from 1.92m) compared to last year.

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING and CBS THIS MORNING: SATURDAY.

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