CBS Daytime Hits Record Highs

By: Jan. 11, 2016
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CBS's daytime programs notched record high ratings during the final week of 2015, led by THE BOLD AND THE BEAUTIFUL which delivered its largest average weekly audience since February 2007, according to Nielsen live plus same day ratings for the week ending Jan. 3, 2016.

THE BOLD AND THE BEAUTIFUL averaged 4.22 million viewers, 1.6/08 in women 25-54, its best delivery in the demographic since the week ending June 19, 2015 and 1.0/06 in women 18-49, its best delivery in the demographic since the week ending Nov. 13, 2015.

THE PRICE IS RIGHT 1 (6.03m) and THE PRICE IS RIGHT 2 (6.95m) both were best viewer delivering since the week ending Jan. 31, 2014. Among women 18-49, THE PRICE IS RIGHT 1 averaged 1.1/07, its best delivery in the demographic since the week ending Jan. 24, 2014, while PRICE 2 had its best women 18-49 rating since Feb. 7, 2014, averaging 1.3/08.

LET'S MADE A DEAL 1 (3.54m) and LET'S MAKE A DEAL 2 (4.16m) both marked highest average weekly ratings since the week ending Feb. 20, 2015.



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