tv.broadwayworld.com

RATINGS WATCH Articles
Click Here for More Articles on RATINGS WATCH...

BET's Broadcast of ROOTS Earns Record-Breaking Ratings

Related: ROOTS, BET

Celebrating its 35th anniversary on BET, the historic series ROOTS premiered on BET to a record-breaking 4.1 million viewers. According to the Nielsen Company, the Friday, December 21 ROOTS premiere to the network is now the #1 ROOTS performance in cable history and among the month's top 10 ad-supported weeknight primetime cable specials for adults 18-49.

The 8:00 p.m.* premiere of ROOTS PART ONE on BET averaged 1.2 million viewers among 823,000 households, garnering a solid .90 household coverage rating. ROOTS PART TWO, which premiered at 10:30 p.m.,* averaged 1.3 million viewers among 875,000 households garnering a 1.0 coverage rating making it December's #1 weeknight primetime cable special among black adults 18-34. ROOTS PART TWO was also the #1 telecast in December on BET. The ROOTS franchise enjoyed triple digit gains within its time slot.

*All times EST.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 98 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa.

BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and Production Company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

Related Articles



BLOGS
Spoiler Alert! THE VOICE Season Seven Premiere Recap; Updating Live!Spoiler Alert! THE VOICE Season Seven Premiere Recap; Updating Live! BWW Interview: Rita Wilson Chats Following in Stritch's Shoes at Cafe Carlyle
BWW Interview: Rita Wilson Chats Following in Stritch's Shoes at Cafe Carlyle
But, Wait! What's On TV Tonight? Monday, September 22nd 8:00-10:00pm: DANCING WITH THE STARS | ABC

9:00-10:00pm: SLEEPY HOLLOW | FOX

10:00-11:00pm: THE BLACKLIST | NBC

Click here for full picks & previews!

Become a Fan, Follower & Subscriber