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All-New E! ONLINE Launches Today

E! Online, the leading internet destination for Pop Culture, creates an innovative new website to dynamically surface breaking news, photo galleries, exclusive videos and more. The site has been built on an exclusive, patent-pending liquid platform offering users a truly dynamic view into the wide array of content fans have come to expect from E! and E! Online. E! Entertainment President Suzanne Kolb announced the relaunch today. Check out the new site at Eonline.com.

“Our biggest challenge in designing a new site was to create something that could support our large volume of news, topical and show-based content, while still giving the presentation a beautiful, glossy appearance. A standard news or blog format just couldn’t fulfill our primary goal of increasing access to content for our fans and advertising partners,” said John Najarian, EVP of E! Digital Media and Business Development.

The new liquid site, debuting today along with a complete brand evolution for E! Entertainment Television, gives the E! Online editorial team complete flexibility, so as a story, photo, or video is added or reformatted to a different size or location on the screen, all other content flows around it seamlessly. The presentation also adjusts depending on the size of a user's screen and browser, allowing for the best possible viewing experience.Leading worldwide smartphone provider and technology innovator, Samsung Mobile, along with its new iconic smartphone, the Samsung Galaxy S® III, has signed on as presenting sponsor of the site.

Sure to be one of the most buzzed about elements of the relaunched site is the new daily web show “Live From E!” Exclusive to E! Online, it feels like E!’s Green Room, a place where E! talent, along with special guests, stop by to riff on the news, celebrities, trends and events of the moment. The livestream, airing weekdays at 12:30 p.m. ET/9:30 a.m. PT, offers a fun and informed take on what’s trending, fast-breaking scoops, and pop culture stories. Viewers will be actively involved as well, via extensive social integrations, including a social media host who will monitor online conversations. This live and lively combination of talk, interviews and social media will be engaging, exciting and unpredictable. Additionally, the web series will tap into E!’s worldwide resources to bring in the major players, celebrities, musicians, athletes, and fashionistas in Hollywood and beyond. Guests are invited to stop by to talk about their latest project in the works. They will respond directly to questions from our panel as well as answer questions from their fans in the social space.


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