Adam Levine Expands Fashion Line at Kmart With Launch of Women's Collection
Following the success of Grammy Award-winning recording artist ADAM Levine's menswear collection, Sears Holdings introduces the ADAM LEVINE Summer 2014 women's collection, launching this Thursday, April 10, exclusively at Kmart and shopyourway.com.
"The best thing about designing a women's collection is that I was able to create pieces that I would like to see a woman wear," said ADAM Levine. "I was thrilled with how the men's collection turned out, and it's been a really cool process working with the Kmart design team to replicate that simple yet sophisticated style for a woman."
Inspired by the idea of the "Adam Girl," the collection of clothing and accessories reflects the casual and effortlessly cool aesthetic embodied by the musician and co-host of NBC's The Voice. Designed in a vibrant summer palette with a mix of prints, the collection features floral adorned kimono tops, colorful twill shorts, crocheted bralettes and an assortment of denim. Additionally, the line offers unique pieces, including a demure lacy sheer blouse and a perfect summer Aztec maxi dress, all of which can each be accompanied by the range of accessories to help any woman achieve her favorite look.
Shop Your Way (SYW) members can follow ADAM at www.shopyourway.com/adam to view exclusive messages, photos and videos from the star and have early access to products in the collection. Engaging members further, the musician and new designer will host a "Style Chat" video series on shopyourway.com, giving fans a behind-the-scenes look at the design process and a vehicle to pose questions to ADAM regarding his personal style and the development of the line which he will personally answer. Additional opportunities to participate in exciting sweepstakes will also be featured on the site.
"We are excited about taking our relationship with ADAM to the next level. His effortless, cool approach to dressing is perfect for expanding his brand universe into women's wear. Now all his female fans can be part of the lifestyle", said Bernt Ullmann, president of Sears Holdings' Shop Your Way Brands.
The collection, which ranges in price from $12.99-$29.99 for apparel and $6.99-$29.99 for accessories, will be available exclusively in 500 Kmart locations nationwide and on shopyourway.com.
Shop Your Way
Shop Your Way is a free and instant member-based loyalty program and online shopping community that offers rewards, personalized services and a unique experience. The integrated retail platform creates new convenience for members by connecting all of the ways to shop in store, at home, online and by phone. Members can browse, Review and purchase items, create custom wish lists to share with friends and family, seek advice and enter amazing daily sweepstakes.