AMERICAN HORROR STORY: COVEN Concludes with 4.2 Million Total Viewers
FX's American Horror Story: Coven, the third miniseries of the American Horror Story franchise, wrapped up in spectacular fashion as last night's season finale (1/29/14, 10-11:11PM ET/PT) delivered 4.2 million Total Viewers, 2.84 Million Adults 18-49 and 1.58 million Adults 18-34 (Live+SameDay). When Live+7 ratings become available in approximately three weeks, last night's finale of American Horror Story: Coven could rank as the #1 episode ever of the three American Horror Story miniseries.
Not only did the finale AHS: Coven far surpass the finales and complete miniseries averages of the previous two installments of American Horror Story, Asylum (2012-13) and Murder House (2012) [see AHS comparisons below], it beat all broadcast competition in the 10 PM time period and ranked #3 in Primetime Adults 18-49 (2.2 rating) and ranked #4 among Adults 18-34 (2.3 rating).
For the season, American Horror Story: Coven ranks among the Top 20 shows on television in delivery of Adults 18-49 and among the Top 5 in cable. Through 10 weeks on a Live+7 basis, American Horror Story: Coven is averaging 7.2 million Total Viewers and 5.1 million Adults 18-49, ranking as the #4 scripted drama in basic cable behind The Walking Dead, Breaking Bad and Sons of Anarchy (CY2013 thru Jan. 30, 2014).
Combining its primary and encore telecasts, last night's installment, titled "The Seven Wonders," was watched by 5.8 million Total Viewers and 3.88 million Adults 18-49, both high marks for a finale in the shows' history.
P2+ P18-49 P 18-34
Live + Same Day 000s 000s 000s
Prior AHS Finales
AHS: Coven (Wed., 1/29/14) 4,242 2,835 1,583
AHS: Asylum (Wed., 1/23/13) 2,288 1,650 862
AHS: Murder House (Wed., 12/21/11) 3,222 2,187 1,247
vs. AHS: Asylum Finale +85% +72% +84%
vs. AHS: Murder House Finale +32% +30% +27%