ABC's WORLD NEWS Delivers Largest Viewer Advantages of the Season


ABC's WORLD NEWS Delivers Largest Viewer Advantages of the Season

For the week of November 12, 2012, "ABC World News with Diane Sawyer" averaged 8.48 million Total Viewers and a 1.9 rating/7 share/2.20 million in Adults 25-54, according to Nielsen Media Research.  Building its Total Viewer count week to week (+2% - 8.34 million on w/o 11/5/12), "World News" attracted its 2nd-strongest overall audience of the season, behind only the week of coverage of Hurricane Sandy.
For the 4th week in a row, "World News" improved on its year-earlier performance in Total Viewers (+6% - 8.01 million on w/o 11/14/12), growing the most in overall viewers compared to NBC's "Nightly News" (+1%) and CBS' "Evening News" (flat).  
"World News" decreased its margins with "NBC Nightly News" from the previous week among both Total Viewers (-6% - 719,000 vs. 764,000) and Adults 25-54 (-2% - 372,000 vs. 380,000).
"World News" slashed its Total Viewer gap with "Nightly News" from the year-ago week by 38% (719,000 vs. 1.06 million), cutting the year-to-year margin for the 7th time in 8 weeks this season.
Season to date, "World News" is up in Total Viewers (+2%) compared to the same point last season, drawing its most-watched season in 3 years – since 2009-10. In addition, "World News" has narrowed its Total Viewer gap (-22%) with "NBC Nightly News" by double digits for the second year in a row to post its smallest gap (611,000) with the NBC program in 4 years– since the 2008-09 season. 
"World News" scored its largest advantages of the season over the "CBS Evening News" in both Total Viewers (+1.74 million) and Adults 25-54 (+285,000).  
EVENING NEWS (Week of November 12, 2012)
 Total Viewers
  Adults 25-54
1.9/7; 2,203,000
2.2/7; 2,575,000
1.6/6; 1,918,000
  4.6/ 8

?Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 11/12/12, 11/5/12 & 11/14/11.  Most Current - 2011-2012 Season (9/24 – 11/18/12) and 2011-2012 Season (9/19 – 11/20/11), based on regular telecasts and breakout telecasts for w/o 10/29/12; all other breakout telecasts and specials excluded.

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