ABC's WIPEOUT Up 20% in Adults 18-49

With Wipeout, Motive and Rookie Blue, ABC finished as the 2nd-most-watched TV network on Thursday night.

At 8pm, ABC's Wipeout was up by double-digits week to week in viewers (+16%) and young adults (+20%), tying its highest Adult 18-49 rating of the summer.

During the 9 o'clock hour, ABC's Motive drew more viewers than NBC's The Winner Is for the 4th straight week, leading by 10%. In addition, the ABC freshman drama held even week to week among Adults 18-49 and was up 20% in Adults 18-34 to deliver a 5-week high - since 06/27/13.

Surging over its lead-in with viewers (+13%) and young adults (+25%), ABC's Rookie Blue ranked the most-watched TV series during Thursday's 10pm hour for the 4th consecutive week, outdrawing NBC's Hollywood Game Night in the time period by 1.0 million viewers. On average, Rookie Blue is up 5% over the same point last summer, marking its most-watched season in 3 years - since 2010.

Thursday Night (8:00-11:00 p.m.)
With "Wipeout," "Motive" and "Rookie Blue," ABC finished as the 2nd-most-watched TV network on Thursday night (4.7 million).

"Wipeout" (8:00-9:00 p.m.)
At 8:00 p.m., ABC's "Wipeout" was up by double-digits week to week in viewers (+16% - 4.4 million vs. 3.8 million) and young adults (+20% - 1.2/4 vs. 1.0/4), tying its highest Adult 18-49 rating of the summer.

"Motive" (9:00-10:00 p.m.)
During the 9 o'clock hour, ABC's "Motive" drew more viewers than NBC's "The Winner Is" for the 4th straight week, leading by 10% (4.5 million vs. 4.1 million). In addition, the ABC freshman drama held even week to week among Adults 18-49 and was up 20% in Adults 18-34 to deliver a 5-week high - since 06/27/13.

"Rookie Blue" (10:00-11:00 p.m.)
Surging over its lead-in with viewers (+13%) and young adults (+25%), ABC's Rookie Blue ranked as the most-watched TV series during Thursday's 10pm hour for the 4th consecutive week, outdrawing NBC's "Hollywood Game Night" in the time period by 1.0 million viewers (5.1 million vs. 4.1 million).

On average, "Rookie Blue" is up 5% (6.7 million vs. 6.4 million) over the same point last summer to deliver its most-watched season in 3 years - since 2010.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 44% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 08/01/13.

To post a comment, you must register and login.