ABC's THE CHEW Feasts on Q4 Highs in Total Viewers

By: Mar. 31, 2016
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During 1Q 2016, ABC's "The Chew" delivered its biggest quarter in 4 quarters in Total Viewers (2.803 million) - and 2nd most watched quarter in 8 quarters - and also set 4-quarter highs among key target Women 18-49 (431,000/0.7 rating) and Women 25-54 (570,000/2.8 rating) demographics - since 1Q 2015 and 1Q 2014, respectively.

"The Chew" was the #1 broadcast talk show series in daytime in Women 18-49, beating CBS' "The Talk" by +2% (431,000 vs. 421,000).

"The Chew" outdelivered "Rachael Ray" by solid double digit margins across target demos: Total Viewers (+32% - 2.803 million vs. 2.129 million), Women 18-49 (+16% - 431,000 vs. 371,000) and Women 25-54 (+20% - 570,000 vs. 476,000).

Source: NTI, U.S. ratings, 1Q 2016: 12/28/15-3/27/16, most current, excludes breakouts/gapped/repeat programming.



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