tv.broadwayworld.com

ABC's THE BACHELORETTE is Monday's Most-Watched & Most-Tweeted Series

Related: ABC
ABC's THE BACHELORETTE is Monday's Most-Watched & Most-Tweeted Series

With "The Bachelorette" and "Mistresses," ABC was the 2nd-most-watched TV network overall on Monday, while winning the night across among key Women demos (W18-34/W18-49/W25-54).

ABC's "The Bachelorette" was Monday's most-watched TV show overall (5.9 million), finishing as the top series on the night for its 4th consecutive 2-hour telecast. It was also the No. 1 show of the night in key Women.

"The Bachelorette" (8:00-10:00 p.m. - 5.9 million and 1.5/5 in AD18-49):
From 8:00-10:00 p.m., "The Bachelorette" ranked No. 1 in its 2-hour time period among Total Viewers (5.9 million), Adults 18-49 (1.5/5-tie), Adults 18-34 (tie) and across all key Women demos (W18-34/W18-49/W25-54). In fact, it was the show's 3rd consecutive 2-hour telecast to rank No. 1 in its time slot with viewers and young adults. "The Bachelorette" was also the No. 1 most-social series on broadcast Monday night with 69,605 tweets, up 10% from the prior week.

"Mistresses" (10:00-11:00 p.m. - 3.7 million and 1.0/3 in AD18-49):
During the 10:00 p.m. hour, ABC's "Mistresses" took second in its time period and held steady week to week in Total Viewers (3.7 million) and Adults 18-49 (1.0/3). The ABC drama was up year to year in Total Viewers (3.6 million on 6/24/13).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 6/23/14. Nielsen Socialguide 6/23/14, Total Tweets +/- 3hrs during telecast.

Related Articles



BWW Interview: How Elle McLemore's 'New' Movie AT THE TOP OF THE PYRAMID Prepared Her for BRING IT ON: THE MUSICALBWW Interview: How Elle McLemore's 'New' Movie Prepared Her for BRING IT ON Mysterious THE REPUBLIC Could Change How Florida Thinks About Theatre
Mysterious THE REPUBLIC Could Change How Florida Thinks About Theatre

Become a Fan, Follower & Subscriber