ABC's 'S.H.I.E.L.D.' Ranks No. 1 in Men 18-34 and Surges 40% to a 2-Month High

"Fresh Off the Boat" (8:00-8:30 p.m. - 3.9 million and 0.9/4 in AD18-49): Up against originals of CBS' "NCIS" and NBC's "The Voice" at 8:00 p.m., ABC's "Fresh Off the Boat" was once again Tuesday's most watched comedy, topping Fox's "New Girl" head to head in the half-hour by 1.5 million viewers (3.9 million vs. 2.4 million). "Fresh Off the Boat" has been the most watched Tuesday night comedy on every original telecast of 2016.

"The Real O'Neals" (8:30-9:00 p.m. - 3.2 million and 0.9/3 in AD18-49):
Delivering best-yet 100% lead-in retention at 8:30 p.m. with young adults, ABC's "The Real O'Neals" continued to dominate its freshman FOX comedy competition in the half-hour ("Grandfathered") in Total Viewers (+100% - 3.2 million vs. 1.6 million) and Adults 18-49 (+50% - 0.9/3 vs. 0.6/2). "The Real O'Neals" once again topped all 4 of Fox's comedies on the night in Total Viewers. The ABC freshman comedy remained even week to week in Adults 18-49.

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 2.9 million and 0.9/3 in AD18-49):
At 9:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." held even week to week in Adults 18-49 (0.9/3). "S.H.I.E.L.D." ranked as the No. 1 series in the hour with Men 18-34 (tie), surging 40% week to week to score an 8-week high - since 3/15/16. Live + 7 Day Season to Date/L+3 for Last Week: On average this season, originals of "S.H.I.E.L.D." jump +92% from L+SD to average a 2.3 rating in Live + 7 Day Adults 18-49 (up from a 1.2 rating). And last Tuesday's telecast (on 5/3/16) of the ABC drama was the night's top gainer on broadcast with a +67% SPIKE in Adults 18-49, after just 3 days of TV playback (0.9 rating to 1.5 rating).

"BattleBots: The Gears Awaken"-SP (10:00-11:00 p.m. - 2.0 million and 0.6/2 in AD18-49):
At 10:00 p.m., a "BattleBots" special rose 20% over ABC's Fast Affiliate Adult 18-49 rating (0.6/2 vs. 0.5/2) in the hour the prior week to tie a 9-week high in the time slot - since 3/8/16.

Projections Rationale:
Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 05/10/16.

Photo credit: ABC/ Kelsey McNeal*

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