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ABC's ONCE UPON A TIME is Up Week to Week in Total Viewers

February 18
1:08 2013
ABC's ONCE UPON A TIME is Up Week to Week in Total Viewers

Although airing a mix of first-run and repeat programming against all-original competition on CBS (with The Amazing Race opener) and Fox, ABC was competitive for the Sunday night lead in Adults 18-49. It was essentially a 3-way tie for #1 on the night, with each net drawing the same share and just a tenth of a rating point separating the three.

Please Note: On the holiday weekend Sunday, overall Adult 18-49 TV usage levels were down by -6% from the prior week (38.3 vs. 40.6).

During the 7 o'clock hour, ABC's America's Funniest Home Videos ranked #1 in Adults 18-49.

At 8pm opposite the season premiere of CBS' Amazing Race, ABC's Once Upon a Time was up week to week in Total Viewers (+6%) and Adults 18-49 (+5%). From 8-9pm, Once Upon a Time ran neck-and-neck with Amazing Race for the Adult 18-49 lead (pacing within 1-tenth of a rating point and tied in audience share) and won The Hour with key Women (W18-34/W18-49).

During 9pm hour, ABC's Revenge Built week to week in Total Viewers (+15%) and Adults 18-49 (+29%) to its best numbers since January 13, 2013. ABC sophomore Revenge beat out CBS' The Good Wife in The Hour by 29% in Adults 18-49, outdelivering the CBS drama on every original matchup this season.

During the 10 o'clock hour, a repeat of the Zero Hour pilot episode from Thursday picked up an additional 3.1 million viewers, bringing its 2-telecast Live + Same Day total to 9.4 million viewers sampling the new ABC drama.

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