ABC's MISTRESSES Wins Time Slot; Up Week-to-Week
"Bachelor in Paradise" (8:00-10:00 p.m. - 5.1 million and 1.4/5 in AD18-49):
From 8:00-10:00 p.m., "Bachelor in Paradise" made ABC the most-watched TV network in its 2-hour slot (5.1 million) for the 2nd week in a row. In addition, it won its slot and was the No. 1 TV show of the night across all key Women demos (W18-34/W18-49/W25-54).
"Bachelor in Paradise" held steady with its week-ago debut in Adults 18-49, up 1-tenth over its preliminary Fast Affiliate rating and even with its National L+SD number.
ABC's "Bachelor in Paradise" was the No. 1 most social broadcast series Monday night for the 2nd consecutive week (28,200 tweets).
"Mistresses" (10:00-11:00 p.m. - 3.5 million and 1.0/3 in AD18-49):
During the 10:00 p.m. hour, ABC's "Mistresses" was up week to week by 11% in Adults 18-49 (1.0/4 vs. 0.9/3), matching a 6-week high - since 6/30/14. From 10:00-11:00 p.m., "Mistresses" beat CBS' "Under the Dome" in Women 18-34 (1.0/4 vs. 0.8/3) and Women 18-49 (1.6/5 vs. 1.5/4 - first time ever), outright winning its time period on the latter measure.
Please Note: Last Monday's "Mistresses" telecast (8/4/14) jumped by 56% in the Live + 3 Day Adult 18-49 ratings (from a 0.9 rating to a 1.4 rating), tying CBS' "Under the Dome" as the night's biggest broadcast gainer from L+SD to L3.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 8/11/14. Nielsen Socialguide 8/11/14, Total Tweets +/- 3hrs during telecast.