ABC's MISTRESSES Wins Time Slot; Up Week-to-Week

By: Aug. 12, 2014
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

"Bachelor in Paradise" (8:00-10:00 p.m. - 5.1 million and 1.4/5 in AD18-49):
From 8:00-10:00 p.m., "Bachelor in Paradise" made ABC the most-watched TV network in its 2-hour slot (5.1 million) for the 2nd week in a row. In addition, it won its slot and was the No. 1 TV show of the night across all key Women demos (W18-34/W18-49/W25-54).

"Bachelor in Paradise" held steady with its week-ago debut in Adults 18-49, up 1-tenth over its preliminary Fast Affiliate rating and even with its National L+SD number.

ABC's "Bachelor in Paradise" was the No. 1 most social broadcast series Monday night for the 2nd consecutive week (28,200 tweets).

"Mistresses" (10:00-11:00 p.m. - 3.5 million and 1.0/3 in AD18-49):
During the 10:00 p.m. hour, ABC's "Mistresses" was up week to week by 11% in Adults 18-49 (1.0/4 vs. 0.9/3), matching a 6-week high - since 6/30/14. From 10:00-11:00 p.m., "Mistresses" beat CBS' "Under the Dome" in Women 18-34 (1.0/4 vs. 0.8/3) and Women 18-49 (1.6/5 vs. 1.5/4 - first time ever), outright winning its time period on the latter measure.

Please Note: Last Monday's "Mistresses" telecast (8/4/14) jumped by 56% in the Live + 3 Day Adult 18-49 ratings (from a 0.9 rating to a 1.4 rating), tying CBS' "Under the Dome" as the night's biggest broadcast gainer from L+SD to L3.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 8/11/14. Nielsen Socialguide 8/11/14, Total Tweets +/- 3hrs during telecast.



Comments

To post a comment, you must register and login.
Vote Sponsor


Videos