ABC's MISTRESSES Holds Steady Week-to-Week

By: Jul. 17, 2015
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THE ASTRONAUT WIVES CLUB (8-9pm - 4.5 million and 1.0/4 in AD18-49): THE ASTRONAUT WIVES CLUB grew for the 2nd week in a row in Total Viewers (+5% - 4.5 million vs. 4.3 million) and Adults 18-49 (+25% - 1.0/4 vs. 0.8/3) to deliver its best numbers since its season premiere 4 weeks ago - since 6/18/15. The new ABC drama ranked a strong 2nd in the 8 o'clock hour in Viewers and Adults 18-49, topping NBC's Food Fighters (3.8 million and 0.9/4) and Fox's BOOM! (2.0 million and 0.7/3).

The Astronaut Wives Club was up over BLACK BOX on the same night last year (3.7 million and 0.6/3 on 7/17/14) in Total Viewers (+22%) and Adults 18-49 (+67%), improving the 8pm hour by double digits for the 5th straight week.

In the most recent round of Live + 7 Day ratings (w/o 6/22/15), THE ASTRONAUT WIVES CLUB saw larger TV playback growth in its second week versus its week-earlier debut in Adults 18-49, growing +63% over its L+SD rating versus +27% the prior week.

Mistresses (9-10pm - 3.3 million and 0.8/3 in AD18-49): ABC's Mistresses held steady week to week among Adults 18-49 (0.8/3) to tie a best-since-premiere rating - since 6/18/15.

Mistresses delivered increasing playback gains in the most recent round of L+7 data, growing to +71% in week 2 among Adults 18-49 compared to +56% for the prior week's premiere.

Rookie Blue (10-11pm - 3.6 million and 0.7/3 in AD18-49): ABC's ROOKIE BLUE was even with the prior week in Adults 18-49 (0.7/3) to match a season high for the 2nd consecutive week.



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