ABC's MARVEL'S AGENTS OF S.H.I.E.L.D Generates Strong Results in L7 Ratings

"Fresh Off the Boat" (8:00-8:30 p.m. - 4.2 million and 1.1/4 in AD18-49): At 8:00 p.m. opposite the start of Fox's "American Idol," CBS' "NCIS" and NBC's "The Voice," ABC's "Fresh Off the Boat" was the No. 1 Tuesday comedy for the 5th week running, outperforming Fox's 90-minute "American Idol"-led "Brooklyn Nine-Nine" at 9:30 p.m. by 50% in Total Viewers (4.2 million vs. 2.8 million) and 22% in Adults 18-49 (1.1/4 vs. 0.9/3). "Fresh Off the Boat" has ranked as the most watched Tuesday night comedy on every original telecast of 2016.

"The Real O'Neals" (8:30-9:00 p.m. - 3.7 million and 1.0/4 in AD18-49): Delivering its best-yet lead-in retention at 8:30 p.m. out of "Fresh Off the Boat" (88%/91%), ABC's "The Real O'Neals" held even week to week in Total Viewers (3.7 million) and Adults 18-49 (1.0/4) to finish as the night's No. 2 comedy, also outdelivering Fox's "Brooklyn Nine-Nine" out of "Idol" at 9:30 p.m. In addition, the new ABC comedy grew 8% week to week in Women 18-49 to tie its highest rating on the night.

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 2.9 million and 0.9/3 in AD18-49): Facing increased competition week to week at 9:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." held steady in Adults 18-49 (0.9/3 vs. 1.0/3). Most Recent L+3 and L+7 ratings: Last Tuesday (3/29/16), "S.H.I.E.L.D." surged +60% over its L+SD Adult 18-49 rating in L+3 (from a 1.0 to a 1.6). And in the most recent L+7 data, "S.H.I.E.L.D." shot up +90% in Adults 18-49 (1.0 to a 1.9), placing it among the Top 5 biggest gainers of the week (w/o 3/14/16).

Projections Rationale:
Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

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