ABC's Leads THE VIEW in All Key Target Demos

ABC's "The View" averaged 2.605 million Total Viewers, 534,000 Women 25-54 and 386,000 Women 18-49 during the week of March 6, 2017, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.596 million, 481,000 and 339,000, respectively) in Total Viewers (+9,000), Women 25-54 (+53,000) and Women 18-49 (+47,000).

Season to date, "The View" is posting gains compared to the same point last season in Total Viewers (+7% - 2.926 million vs. 2.724 million).

In addition, "The View" leads CBS' "The Talk" in Total Viewers (+7% - 2.926 million vs. 2.745 million), Women 25-54 (+12% - 555,000 vs. 494,000) and Women 18-49 (+20% - 408,000 vs. 340,000).

Week of March 6, 2017:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC "THE VIEW" 2,605,000 534,000/0.9 386,000/0.6
CBS "THE TALK" 2,596,000 481,000/0.8 339,000/0.5

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 3/6/17, 2/27/17 and 3/7/16. Most Current: 2016-2017 Season (NNTV - 9/19/16 - 3/12/17) and 2015-2016 Season (Galaxy EXPLORER - 9/21/15 - 3/13/15). Averages based on regular telecasts.

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