ABC's IRON MAN 2 Premiere Boosts Ratings

With the network premiere of "Iron Man 2," opposite Fox's season premieres and NBC's unscripted originals ("MSQ"/"America's Got Talent" penultimate episode), ABC was up by double digits week to week in Total Viewers (+15% - 3.8 million vs. 3.3 million) and Adults 18-49 (+33% - 1.2/4 vs. 0.9/3).

With the 2010 Marvel theatrical, ABC drew its largest Tuesday audience in 2 months and earned its highest non-sports young adult number on the night since May - since 7/23/13 and 5/28/13, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 45% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 09/17/13.

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