ABC News' "Good Morning America" averaged 4.128 million Total Viewers, 1.366 million Adults 25-54 and 980,000 Adults 18-49 for the week of August 15, 2016, based on Live + Same Day Data from Nielsen Media Research.
"GMA" scored week-to-week increases (3.986 million, 1.314 million and 925,000, respectively, for w/o 8/8/16) in all key target demos: Total Viewers (+4%), Adults 25-54 (+4%) and Adults 18-49 (+6%), hitting 5-week highs in both key adult demos - since w/o 7/11/16. In fact, "GMA" stood as the only morning program to see gains from the prior week in any demo, as both "CBS This Morning" (-2%/-2%/-1%) and "Today" (-3%/-4%/-6%) turned in losses. "GMA" narrowed its margins with "Today" by double digits in week 2 of THE 2016 SUMMER OLYMPICS versus week 1 in all key target demos: Total Viewers (-22% - 976,000 vs. 1.258 million), Adults 25-54 (-18% - 672,000 vs. 819,000) and Adults 18-49 (-21% - 574,000 vs. 727,000). Comparing week 2 of the Summer Olympics in Rio versus week 2 in London (w/o 8/6/12), "GMA" also decreased its gaps with "Today" by double digits across the board: Total Viewers (-37% - 976,000 vs. 1.541 million), Adults 25-54 (-18% - 672,000 vs. 821,000) and Adults 18-49 (-23% - 574,000 vs. 749,000). For the 2nd week in a row, "GMA" delivered its smallest margins opposite a Summer Olympics-fueled "Today Show" in all 3 Nielsen measures since at least the 1996 Summer Olympics in Atlanta. (Note: "Today" did not air during the 1992 Summer Olympics in Barcelona and the Nielsen electronic database started in September 1991).Videos