ABC's BLACK-ISH Surges by Double Digits From Its Last Original 3 Weeks Ago

As "Modern Family" and "The Goldbergs" returned to originals for the first time in 1 month (since 1/11/17) and "Speechless," "black-ish" and "Match Game" for the first time in 3 weeks (since 1/18/17), ABC won Wednesday over all-original competition among Adults 18-49 (1.5/5), leading FOX and NBC by 15% each (tied at 1.3/5) and CBS by 36% (1.1/4). The Net has now ranked No. 1 on 4 of the 6 Wednesdays in 2017.

ABC delivered Wednesday's top TV shows in the key young adult sales demo: "Modern Family" (2.2/8) - No. 1, "The Goldbergs" (1.7/7) - No. 2, while "Speechless" (1.6/6) and "black-ish" (1.6/5) tied at No. 3. "Modern Family" was also Wednesday's most watched TV show overall (7.2 million).

ABC's 2-hour comedy block dominated from 8:00-10:00 p.m. by 38% in Adults 18-49 (1.8/6) over runners-up NBC and FOX (tied at 1.3/5).

ABC's "black-ish" grew by double digits from its last first-run airing in Total Viewers (+17% - 5.4 million vs. 4.6 million) and Adults 18-49 (+14% - 1.6/5 vs. 1.4/5).

In the 10 o'clock hour, ABC's "Match Game" took 2nd place in Adults 18-49 (1.0/4) to NBC's "Chicago P.D.," holding exactly even with its last original airing 3 weeks ago (1.0/4 on 1/18/17). In addition, the ABC game show increased its Total Viewer count from its last original (+3% - 3.6 million vs. 3.5 million).

Projections Rationale: Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Program Ratings for 2/8/17.

Photo credit: ABC/Kelsey McNeal

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