ABC's GMA Hits New Season Highs in All Key Demos

ABC News' "Good Morning America" stood as the No. 1 morning newscast in all key target demos: Total Viewers (5.718 million), Adults 25-54 (2.131 million) and Adults 18-49 (1.539 million) during the week of November 10, 2014, based on Live +Same Day Data from Nielsen Media Research.

"GMA" beat the No. 2-ranked "Today" (5.097 million, 1.896 million and 1.483 million, respectively) by 621,000 Total Viewers, by 235,000 Adults 25-54 and by 56,000 Adults 18-49. In fact, increasing its week-to-week advantage for the 2nd week in a row in both Adults 25-54 (+48% - 235,000 vs. 159,000) and Adults 18-49 (+211% - 56,000 vs. 18,000), "GMA" turned in its largest margins of victory over the NBC program in 6 weeks - since w/o 9/29/14.

Posting across-the-board gains from the previous week (5.678 million, 2.031 million and 1.483 million on w/o 11/3/14) to hit new season highs in Total Viewers (+1%), Adults 25-54 (+5%) and Adults 18-49 (+4%), "GMA" attracted its largest overall audience since April and best key adult performances since May - since weeks of 4/28/14, 5/19/14 and 5/19/14, respectively.

Season to date, "GMA" is the No. 1 morning newscast in all key demos: Total Viewers, Adults 25-54 and Adults 18-49. "GMA" is leading NBC's "Today" by 756,000 Total Viewers, by 208,000 Adults 25-54 and by 34,000 Adults 18-49. In addition, "GMA" has more than tripled its season margin over "Today" versus the same point last season in Adults 25-54 (+201% - 208,000 vs. 69,000), and is now leading "Today" in Adults 18-49 this season.

Furthermore, ranking No. 1 for the 3rd-straight season, "GMA" is seeing its largest season margin over "Today" in Adults 25-54 in more than 23 years - since at least the 1991-92 season (Nielsen's electronic database started on September of 1991).

During the week, "GMA" beat "CBS This Morning" in Total Viewers (+63%), Adults 25-54 (+101%) and Adults 18-49 (+114%).

WEEK OF 11/10/14 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 5,718,000 1.8/14; 2,131,000 1.2/12; 1,536,000 4.2/16
TODAY 5,097,000 1.6/12; 1,896,000 1.2/12; 1,483,000 3.7/13
CBS THIS MORNING 3,514,000 0.9/ 7; 1,062,000 0.6/ 5; 720,000 2.5/ 9

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 11/10/14, 11/3/14 and 11/11/13, or as dated. Most Current: 2014-2015 Season (9/22 - 11/16/14) and 2013-2014 Season (9/23 - 11/17/13). Averages based on regular telecasts.

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Michael Corn is the senior executive producer.

To post a comment, you must register and login.