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BWW Interviews: Artistry and Prudence - William Mason, Part 2

Related: William Mason, San Diego Opera, Chicago Lyric Opera, Kurt Herbert Adler, San Francisco Opera, Ferruccio Furlanetto, Verdi Requiem, James Levine, Met Opera, Ghiaurov, Sam Ramey, Wagner, Beverly Sills, Pavarotti, Domingo, Rene Barbera, Zarzuela, Operalia, Abbado, Gilbert and Sullivan, Candide, Jake Heggie, Dallas Opera, White Knights Committee, New York City Opera, Andrew Davis, Rudolf Bing, Julius Rudel
BWW Interviews: Artistry and Prudence - William Mason, Part 2

EM: From what you've told me, Bill, clearly the people here at SDO can learn a lot you, things they can come to you and ask, and you'll always have something to draw upon.

WM: I've had the good fortune to work with wonderful people at Chicago Lyric, Carol Fox and Ardis Krainik, Board members and senior staff. Then again I worked with Kurt Herbert Adler (San Francisco Opera) and saw how not to run an opera company. So, the experience side. My background was artistic and production, it was not marketing, fundraising and finance. The people in those positions I've worked with were wonderful, too, and bright. What I learned from them in those areas, with all that experience, that's hopefully what I have to offer.

EM: That's what we need, and it means a great deal to the company. Everybody was in shock after the announcement about closing. I interviewed Ferruccio (Furlanetto) just after the announcement (link), during rehearsals for the Verdi Requiem and Don Quixote. He was just devastated.

WM: He's a lovely man. In San Francisco we opened with La Gioconda, Giorgio Tozzi had been around for a long time and finally we decided he wasn't going to be able to continue. Ferruccio was a last minute replacement. It was the beginning of his career, 1979.

EM: Just before his debut at the Met in 1980.

WM: Right. When he came to the company he didn't speak any English. I was one of the few people who spoke Italian, so he and I sort of bonded. All those years he never came to Chicago because we had Ghiaurov and Sam Ramey. I would see Ferruccio at various times in my travels. We were very cordial and would chat. Then I saw him in Vienna in Boris and it was simply, "We've got to." So we brought him to Chicago for Boccanegra. And I knew he was going to have a future. When he heard I'd become Commendatore he said, "Sweet." He was very touched. Lovely.

EM: A great artist. I was lucky enough to interview him this season and last. I found him a delight. We've been lucky to have him here. I hope somehow we can bring him back.

WM: I hope so, too.

EM: Do you think, generally in US opera companies, is there a trend? Are they going to survive?

WM: I think these are difficult times in general for classical western art and performing arts. There's a demographic change, culture changes, education tends to go down the tubes. But everything changes. Companies have to change and adapt. Those companies that will find ways to do traditional opera and expand their community engagement and outreach will be the companies that survive. I think some of this music, Verdi, Puccini, Mozart, Strauss, is all going to continue to be done. It may take a different shape. But some things may become expensive. Maybe Wagner will go the way of Meyerbeer. It would be a terrible thought, but they're big, expensive things to produce. One can never tell the future, but I do feel the art form will continue. At least I hope.

EM: I've looked at the plans for next season. They are keeping three of the big operas and doing a Mariachi opera, the Gala concert. Is there anything you can reveal about the plans for that concert?

WM: Not so much at this time, because we're still working on it. When you cancel Tannhauser you have a cast, as good as it is, that's pretty much limited, by and large, to German opera. And as wonderful as that stuff is it's not necessarily what makes up a gala concert. We're working, getting some artists. There are not that many artists these days. You don't have Pavarottis and Beverly Sills today. And those artists that have any kind of recognition are booked up pretty much by this point. So we've been going with some popular works for the concert, bread and butter stuff, with exciting young singers who, if the public doesn't know them when they come in, I want them to go out feeling "Wow." There are enough young singers around that they don't know yet, and that's going to be the tougher part, getting people to go, because perhaps they will not have heard of a lot of these singers. But I think when they come out of the theatre they're going to say, "Wow."

EM: Even Domingo and Pavarotti had to start somewhere.

WM: There's a young tenor named Barbera, from our Opera Center in Chicago, who said he would participate. Two or three years ago he won the Domingo Operalia. The only singer who's ever won that, the Zarzuela prize and the audience prize. If you go on YouTube and search Rene Barbera and hear the Fille du Régiment aria - it's not just that he knocks off the high Cs with ease, which a lot of tenors can do, it's the beauty of the voice. When I played the YouTube here for some of the staff, you saw people smile, because the voice just has instant appeal. And a superb technique.

EM: I think that's a smart move, because more than anything that's what people come for, especially in Italian opera. It's all about glorifying the human voice. That's something that makes people sit up and pay attention. Will you be participating in the search for a permanent General Director?

WM: The first thing we've agreed needs to be done is to set a job description, and I think that process will start in the next day or two, there are some meetings going on. It has to be defined what they're looking for exactly. The General Director reports to the boss, not the other way around. The board, with the staff, have to set some parameters of what they think this public wants and where they want to go. You don't want to bring someone who is too traditional and conservative or be so cutting edge you're going to alienate the audience. So setting some general artistic parameters without being stifling about it, and a little more discussion about what the job requires, what's expected of the person, the artistic, the fundraising. Once you establish that, then you can put together a job description, and they're going to want to do it fairly quickly. You need a search firm to assist you, to do the mundane things, because you're going to get letters from people coming out of the woodwork. People with no qualifications for the job. So responses have to be written. There's a lot of stuff the company doesn't have the time or resources for. I will be happy to assist in the winnowing out of the candidates if they ask me to do so, but I certainly don't think I should be, or there's any intention that I be, on the search committee. The Board will put that together and with the assistance of a search firm I have great faith they'll have great success in finding the right person.

EM: So what you're focusing on is just helping the company get back on its feet?

WM: I'm not here to tell anybody what to do. I'm here to help them in any way I can. In many cases they know what they have to do. If I can provide assistance, make things easier, that's fine. Make suggestions, then get the hell out of the way.

EM: Like a good conductor.

WM: Exactly. Don't get in the way of the music, that's what I've seen. Conductors fascinate me. Abbado to me is one. I watch him conduct and I never feel he's posing himself, just lets the music flow through him.

EM: A rare gift. Orchestra players have a love-hate relationship with conductors. Mostly the latter.

WM: I'm sure. And I've noticed sometimes - not always - the conductors they hate get better music out of them than the ones they love.

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Erica Miner Violinist turned author ERICA MINER has had a multi-faceted career as an award-winning

screenwriter, author, lecturer and poet. A native of Detroit, she studied violin at Boston

University with Boston Symphony Orchestra concertmaster Joseph Silverstein, where she

graduated cum laude; the New England Conservatory of Music, and the Tanglewood Music Center, summer home of the Boston Symphony, where she performed with such celebrated conductors as Leonard Bernstein. She continued her studies with Mr. Silverstein at the New England Conservatory of Music, and went on to perform with the prestigious Metropolitan Opera Orchestra for twenty-one years, where she worked closely with much-respected maestro James Levine and numerous other luminaries of the opera world.

After retiring from the Met, Erica drew upon her lifelong love for writing as her creative outlet and studied screenwriting in Los Angeles with screenplay guru Linda Seger. Erica?s screenplays awards include such recognized competitions as Santa Fe and the Writer?s Digest. Her debut novel, TRAVELS WITH MY LOVERS, won the Fiction Prize in the Direct from the Author Book Awards. Subsequent published novels include the first in Erica?s FOUREVER FRIENDS novel series chronicling four teenage girls coming of age in the volatile 60s. Her suspense thriller MURDER IN THE PIT, a novel of assassination and intrigue at the Metropolitan Opera, has won rave reviews across the board.

Erica?s lectures, seminars and workshops have received kudos throughout California and the Pacific Northwest, and she has won top ratings as a special lecturer for Royal Caribbean Cruise Lines. An active contributor to OperaPulse.com (http://www.operapulse.com/author/ericaminer/) and LAOpus.com (http://www.laopus.com/search/label/Erica), she also contributed a monthly ?Power of Journaling? article series for the National Association of Baby Boomer Women newsletter (http://nabbw.com/expert-columns/books-and-authoring/journaling/the-power-of-

journaling-part-2/). Other writings have appeared in Vision Magazine, WORD San Diego,

Istanbul Our City, and numerous E-zines. Erica?s lecture topics include ?The Art of Self- Re-invention,? ?Journaling: the Write Way to Write Fiction,? ?Solving the Mystery of Mystery Writing,? and ?Opera Meets Hollywood.? Details about Erica?s novels, screenplays and lectures can be found on her website (http://www.ericaminer.com.



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