Budding duo This Culture bring the UK house vibes on their New Noise debut "Elevator." The Welsh producers combine a funky chiptune lead with cracking percussion and an infectious vocal refrain on this warehouse focused single. Buy & Stream here!
Since beginning their journey in 2018, This Culture (Fablu Meah and Lloyd Scoulding) have produced some of the most exciting house music to come out of Wales. In a short span of time, their songs have been championed by the likes of Claptone,
Vanilla Ace, Andi Durrant and Judge Jules. In 2018,
Erick Morillo took the group under his wing and released their debut single "What Goes UP" on his
Subliminal Records. That single, alongside their 2019
Subliminal release "Now We're Talking," helped This Culture gain widespread industry respect. With passion, dedication and a huge love for house music, the Swansea-based duo showcase their contagious grove-laden sound on "Elevator."
New Noise is Dim Mak's new music discovery imprint that focuses on cutting edge sounds from burgeoning artists across the genre spectrum. New Noise originally got its start as a compilation series highlighting fresh faces handpicked by Steve Aoki and the Dim Mak crew. Since then, the platform has evolved into a bi-weekly, free-download model based on singles. New Noise's current incarnation is also copyright free, which allows the budding community of Twitch gamers and amateur YouTube creators to use New Noise music in their videos and live streams without the need to purchase or pay fees, all in exchange for linking back to the artists and their music.
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