PledgeMusic Hires John Lenac as Head of Business Development

PledgeMusic continues its expansion with the appointment of industry veteran John Lenac. Based in Los Angeles as Head of Business Development, Lenac will be responsible for leading and expanding PledgeMusic's partnerships with major and indie labels along with a variety of DSPs that cater to music fans. He'll also oversee PledgeMusic integrations with companies entrenched in both the physical and digital side of the music ecosystem.

With over twenty years in the music business, Lenac was most recently the Founder/CEO at TechIT Media Group based in Los Angeles. Prior to that, he was Head of Programming and Artist/Label Relations at Yahoo! Music based in Santa Monica. He also served as HITS Magazine's Rock Editor and held positions at TVT Records and various radio stations.

"We are excited indeed to bring John into the PledgeMusic team and family. His vision perfectly aligns with where we see the company going and his passion for our particular style of direct-to-fan was palpable from our first meetings," said Benji Rogers, CEO & Founder of PledgeMusic.

John Lenac added: "It's incredibly exciting to be part of such a progressive company that helps artists to have deeper engagement with music fans, driving better monetization and fanbase growth. I'm thrilled to be working with Benji and the amazing team at PledgeMusic."

PledgeMusic is the leading international direct-to-fan platform offering artists a unique way to engage their fans in the music making process whilst interacting with PledgeMusic's global audience of music consumers. Since its inception in 2009, PledgeMusic has worked with labels and artists to deliver high impact campaigns focusing on quality messaging, engagement and presentation, resulting in chart topping albums worldwide. International successful campaigns have included The Lumineers, Ben Folds Five, Slash, Bring Me The Horizon, Rachael Yamagata, LCD Soundsystem and The Libertines, amongst others.

For more information, go to www.pledgemusic.com.

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