AEG Live will be bringing music to NCM's FirstLook pre-show in movie theaters nationwide in a new multi-year deal with National CineMedia (NCM), America's #1 weekend video network, reaching moviegoers on-screen, on-site, online and on mobile devices. Through the new strategic relationship, AEG Live will be the premiere music supplier to NCM.
The deal kicked off in August with :10 and :20 second features starring international superstars Enrique Iglesias & Pitbull promoting their upcoming 24-city AEG Live-promoted North American concert tour, launching on September 12 at the Prudential Center in Newark, NJ. Each month, a new AEG Live-affiliated artist will be featured on nearly 20,000 cinema screens periodically throughout the year in music segments interspersed throughout NCM's FirstLook pre-show that will not only highlight upcoming concerts, but also new music releases, charitable initiatives, and other activities that the artists want to promote to NCM's targeted audiences.
Cinema patrons will also be able to engage with all of the AEG Live music segments through their Shazam app. One of the world's most popular apps, Shazam has more than 100 million users in the US and gives users the ability to discover and share more about the artist and their music with their friends after the movie.
"We're always looking for ways to make FirstLook more entertaining for cinema patrons, and bringing music into the cinema is such a natural entertainment extension. It is something that audiences will love and really look forward to," said Cliff Marks, president of sales & marketing with National CineMedia (NCM). "With the plethora of Millennials in our theaters and the crossover between movie fans and music fans, this is the perfect addition to the moviegoing experience."
"National CineMedia's FirstLook is an outstanding platform for AEG Live to promote ticket sales and other high-priority initiatives supported by our affiliated artists," said Amy Morrison, Senior Vice President, Marketing AEG Live. "The Shazam connection means that fans can purchase concert tickets or music right from their seats. Having the ability to market directly to a captive audience of fans through this extensive in-theater video network is another example of the leading-edge services that AEG Live provides to its artists."
About AEG Live
AEG Live, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music performance. AEG Live is comprised of touring, festival, broadcast and special event divisions, fifteen regional offices and owns, operates or exclusively books thirty-five state-of-the-art venues. The current and recent concert tour roster includes artists such as Alicia Keys, Bruno Mars, Bon Jovi, Carrie Underwood, Cher, Daughtry, Enrique Iglesias, J Cole, Jennifer Lopez, Justin Bieber, Kanye West, Kenny Chesney, Leonard Cohen, Paul McCartney, Taylor Swift, The WHO, Trey Songz and Juanes. The company is also currently producing residency shows at The Colosseum at Caesars Palace in Las Vegas including Celine Dion, Elton John and Shania Twain and is the exclusive promoter at The Joint at Hard Rock Hotel & Casino Las Vegas. AEG Live is also the largest producer of music festivals in North America from the critically acclaimed Coachella Valley Music & Arts Festival to Stagecoach Country Music Festival and New Orleans Jazz & Heritage Festival. www.aeglive.com
About National CineMedia (NCM)
National CineMedia operates NCM Media Networks, the #1 weekend network in America and the largest cinema advertising network reaching moviegoers on-screen, on-site, online and on mobile devices. NCM offers captivating entertainment content, national reach and unparalleled audience engagement across its digital in-theater network of over 19,800 screens (100% percent digital) in over 1,500 theaters in 183 Designated Market Areas (49 of the top 50). During 2013, over 710 million moviegoers attended theaters that exclusively present NCM's FirstLook pre-show program, including AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC), and 40 other leading regional theater circuit affiliates. National CineMedia, Inc. ( NCMI) owns a 45.8% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com.
SOURCE: BUSINESS WIRE ©2014 Business Wire