MTV and multi-platinum selling artist Paramore have partnered for the global premiere of their new music video "Now," the kinetic new single from the band's upcoming album, "PARAMORE," across its various TV and digital screens today, February 11 at 7:23PM ET. "Now" will premiere across MTV's global network of more than 60 channels reaching over half a billion households in 160+ territories. In addition, the video will reach the entire interactive community, via MTV's more than 300 digital media properties around the world. Fans will be able to simultaneously watch the video online along with the exclusive interview "MTV First: Paramore" at http://paramore.mtv.tv.
"MTV First: Paramore" will kick-off with singer Hayley Williams, bassist Jeremy Davis and guitarist Taylor York personally introducing the music video on-air before sitting for an interview and answering fan questions with MTV News' James Montgomery on MTV's websites across the globe. Following the online interview, the music video will premiere at 8:00 p.m. ET on mtvU, MTV Hits and MTV.com, as well as the following morning during AMTV, and will also be available along with "MTV First: Paramore" on MTV's international sites.
Fans can begin submitting questions immediately via Twitter using the @MTVNews handle and hash-tags #AskParamore and #MTVFirst.
"Now" is the first single off of their hugely anticipated new album "PARAMORE," due in stores and online on April 9, 2013. The album - Paramore's fourth full-length studio recording - was produced by Grammy-nominated producer Justin Meldal-Johnsen, known for his work with such diverse artists as Beck, Nine Inch Nails, Tegan and Sara, and M83.
The Grammy-nominated band also recently unveiled details of their upcoming North American tour that will kick off on April 25 in Houston and then visit major markets across the continent through mid-May. Please see www.paramore.net/tour for complete details.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy, Grammy and Peabody award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.