LG Mobile & House of Blues Ent Launch Phase II of LG Ones to Watch Series

LG Mobile today announced it will continue a partnership with House of Blues Entertainment to showcase a second phase of the "LG Ones to Watch" campaign. The program which launched in May, uses a series of intimate concerts to bring fans together with their favorite bands and mobile technology. A unique experience, "LG Ones to Watch" blends the latest emerging talent, including six new acts lined up for the second phase, with the newest LG mobile devices.

"The program's successful ability to excite and engage fans through music and technology
reaffirms LG's commitment to supporting innovation, talent and fresh perspectives," said Carl
Brown, Director of Trade Marketing for LG Mobile. "We are excited to take the program one
step further by engaging fans with call-to-action initiatives like LG ecoMobilization, which
promotes e-recycling."

"This multi-market campaign combines the power of live music, mobile technology and
shared brand engagement to introduce LG's products to new audiences, commented Russell
Wallach, President of Live Nation Network. "Mobile communication is a major part of the
fan experience at our venues and we're thrilled to partner with LG in offering the next phase
of this innovative series of events."

As part of the second phase, "LG Ones to Watch" will be supporting LG ecoMobilization, an
innovative mobile phone recycling initiative that aims to reduce the amount of discarded e-waste which ends up in landfills each year. Concert attendees at designated STS9 shows are encouraged to bring all used mobile phones and/or handheld devices with them for on-site  recycling donations.

For each eligible device recycled, LG Mobile will donate $2 to Rock Against Cancer. The non-profit organization aims to support the emotional needs of young cancer patients with music therapy and innovative music, and was chosen as the charity of choice by "LG Ones to Watch" musical group STS9 who are avid supporters.

For more information on LG ecoMobilization please visit: http://www.ecomobilize.com/

Engaging attendees in an intimate concert experience, the "LG Ones to Watch" series takes
place at well-known venues around the country. Through the LG Text-2-Win contest,
exclusive codes are distributed to audiences for opportunities to instantly win prizes, including
artist merchandise. Concert goers also will have opportunities to interact with the latest LG
devices via hands-on demonstrations. Additionally, exclusive coupons to receive discounts on
featured LG products will be distributed to fans at select concerts.

Fans also are encouraged to visit the "LG Ones To Watch" micro site where they can read
more about the Ones to Watch artists, listen to featured videos, purchase official artist
merchandise and find out additional information about the "LG Ones to Watch" program
including the full concert schedule.

Ones to Watch Artists
Music genres and cultures collide with "LG Ones to Watch" artists, spanning a wide variety of
musical tastes including hip hop, R&B, pop, rock, and rap, from across the country. STS9,
Motion City Soundtrack, Matt Nathanson, Never Shout Never, Plain White T's and Chromeo,
take the stage to showcase their musical skills and provide attendees with unique and
engaging concert experiences. Consumers receive exclusive materials at the end of each
concert which will allow them to stay in the know about upcoming concerts.

Ones to Watch Concert Venues
"LG Ones to Watch" concerts are featured at top House of Blues Entertainment clubs and
theaters including exciting venues such as House of Blues, The Fillmore and the Wiltern.
Each venue provides consumers with an intimate setting, fostering one-on-one engagements
and immersion into the musical performance without the crowded feel of an arena or
amphitheater. By hosting "LG Ones to Watch" concerts in major cities such as New York City,
Las Vegas, Chicago, and Atlanta. LG and House of Blues Entertainment present consumers
across the U.S. with opportunities to participate in discovering the next big names in music.

Ones to Watch Featured Devices
Each "LG Ones to Watch" concert features LG's newest super-powered devices. Prior to the
show, consumers will have a chance to receive hands-on demonstrations by experienced
Brand Ambassadors who will provide tips and tricks as to how to best customize each of the
cutting-edge LG mobile devices. From blazing fast download speeds to 3D recording and
uploading capabilities, LG's products create new standards in mobile technology and provide
new avenues for concert attendees to explore their creative talents. Featured LG products
include:
• LG Thrill^TM 4G provided by AT&T - The LG Thrill^TM 4G provides the ultimate in speed, power and task efficiency, so that you can enjoy seamless multitasking and superior browsing of content-heavy websites with the first-ever super phone to feature a 1 GHz dual-core, dual-channel and dual-memory processing architecture. Coupled with the ability to see, shoot and share images and videos in high-definition glassesfree 3D LG Thrill^TM 4G provides the ultimate in innovation.
• LG Esteem^TM provided by MetroPCS - The LG Esteem^TM packs a serious punch when it comes to speed and processing thanks to its robust formula of 4G LTE Connectivity and a 1GHzSnapdragon^TM Processor, Android^TM 2.3 Platform. With the combination of HD Video Streaming, HD Recording and Playback and the front facing camera to allow face-to-face conversations with friends and family, the LG Esteem^TM sets the bar for multitasking and entertainment devices.

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