Gruv Gear Artist Nik West Releases New Single 'You'
In March 2014, Nik graced the pages of Bass Player Magazine with Daft Punk member and bassist Nathan East. She has also appeared on the covers of Bass Musician Magazine, Image and Style magazine and Bass Quarterly Germany. Fender took notice of Nik's abilities and offered her an artist endorsement. Two years later, she helped Fender create a new line of bases called the Dimension Bass which also had input from Marcus Miller.
Nik also founded the Queen Of Strings, a female bass and guitar program and competition. She partnered with many other companies such as Guitar Center and Rock and Roll Camp for Girls - inspiring and teaching young women self esteem and discipline on an instrument, and the Fender Music Foundation, donating several autographed guitars by her friends and icons in the music industry to schools.
About Gruv Gear:
Gruv Gear exists to bring innovative and well-thought out products to creative professionals and beyond, including career musicians, DJs, photographers, filmmakers, mobile producers and more. The company is on-track not only to become a premium lifestyle accessories brand in the Music/DJ and Photo Industries, which is a small fraction of its potential market, but also expand to a broader range of industries that will increase its global footprint exponentially. To date, Gruv Gear products are sold in 5 continents and shipped directly to adoring fans worldwide.