Universal Studios Hollywood Premieres 3D Ultra-HD Adventure 'Despicable Me Minion Mayhem'
"Despicable Me Minion Mayhem," an original 3D Ultra-HD adventure, and "Super Silly Fun Land," an immersive carnival setting both based on Universal Pictures and Illumination Entertainment's worldwide blockbuster "Despicable Me" franchise celebrated their dynamic grand opening today at Universal Studios Hollywood SM. Among the many surprises inspired by the beloved films, guests will be "turned into" an army of iconic Minions and embark on a secret training mission.
"Despicable Me Minion Mayhem" officially opens to the public at Universal Studios Hollywood on Saturday, April 12, 2014.
The world premiere was attended by many Minions parading along the yellow carpet, who were joined by Chris Meledandri, founder and CEO of Illumination Entertainment; Ron Meyer, Vice Chairman of NBCUniversal; Tom Williams, Chairman & CEO of Universal Parks & Resorts; and Larry Kurzweil, President of Universal Studios Hollywood. L.A. Mayor Eric Garcetti made a special guest appearance to show support for the theme park's newest addition, speaking to an enthusiastic crowd about Universal Studios Hollywood's long-term impact on tourism in the region.
Also in attendance were "Despicable Me" series stars, including Miranda Cosgrove (Margo), Dana Gaier (Edith) and Elsie Fisher (Agnes), who were joined by versatile entertainer and host of EXTRA, Mario Lopez; the cast from NBC's "Crisis," including Stevie Lynn Jones, Lance Gross, Joshua Erenberg, Max Martini and Max Schneider; TGT recording artist, Tank; HBO's "Band of Brothers" star Neal McDonough; Syfy's "Face Off" host, McKenzie Westmore; and Ultimate Fighting Champion Chuck Lidell.
"The irreverent humor, endearing characters and storyline that have captivated movie-goers worldwide makes 'Despicable Me' a perfect match for our theme park," said Kurzweil. "This imaginative new attraction will not only take guests on a hilarious and heartwarming adventure that captures the spirit of the film, but will also invite them to embrace their 'inner Minion' that mischievous alter-ego that hides within all of us. As the film franchise continues to break new ground as a modern day classic, so too will 'Despicable Me Minion Mayhem' as yet another marquee Universal Studios Hollywood attraction."
Voiced by the film's original stars, the fully immersive motion-simulator ride features the lovable cast of characters who have resonated with audiences across the globe: (former?) super-villain Gru (Steve Carell), his adorable girls Margo (Miranda Cosgrove), Edith (Dana Gaier) and Agnes (Elsie Fisher) and an army of unpredictable Minions, voiced by Pierre Coffin.
"'Despicable Me Minion Mayhem' and 'Super Silly Fun Land' bring our movies to life, with all of the gorgeous artistry, humor and the heart and of course the thrills that the team at Universal Studios are known for," said Chris Meledandri. "In addition to the state-of-the-art 3D ride, we've built out an immersive environment with many other attractions shops, restaurants, countless water features, a round ride, and even the arcade games featured in the first 'Despicable Me' movie. Who wouldn't want to spend a day as a Minion?"